Online privacy and security are the most important issues for internet users -- now and for years to come.
Consumer worries about how companies use their personal information inhibit sales and hinder website personalization initiatives.
Identity theft, credit card fraud and virus attacks affect virtually all areas of internet use.
The ePrivacy and Security Report provides the latest aggregated data and original analysis you need to understand both the business and consumer aspects of these hot issues.
Topics covered include: - Consumer fears about privacy - Types and magnitude of internet fraud - Online credit card security - Corporate responses to security threats - The impact of virus attacks and hacking What makes consumers give out personal information? According to Jupiter Research, a guarantee that the information will not be misused is by far the most effective motivator, outstripping even giveaways and better content.
How much does online fraud really cost consumers and companies? Depends on who you ask: - But the stakes are even higher for online retailers, and the internet sales industry in general.
- The Federal Trade Commission (FTC) estimates that consumer fears resulted in estimated online sales losses of $2.8 billion in 1999 -- a figure which is expected to rise to $18 billion in 2002.