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eJapan
Market Report, May 2001, 520  €


Description

Japan is home to the world’s second largest economy and is one of the most technologically sophisticated countries in the world.
eMarketer's eJapan Report contains essential statistics and analysis businesses need to develop international e-business and e-marketing plans.
It answers vital, “need-to-know-now” questions such as: - How many people will be using the internet in Japan? - What are their preferred online activities? - How fast is e-commerce growing in Japan? - How many people subscribe to wireless services and what is the future of the wireless internet in Japan? Japan has a significant influence over the world’s internet marketplace and the future of emerging technologies.
It is one of few the countries in the world to upholding a substantial mobile internet market.
Studies show Japan currently accounts for about 82% of the world’s total mobile internet users.
The eJapan Report is a valuable reference tool for anyone – whether in New York, Stockholm or Tokyo, following the internet market in Japan.
It provides key data to develop business and marketing plans, build presentations, and make informed decisions about online endeavors.


Sommaire
 
I Overview 7

II Population, Economy & Infrastructure 11

A. Defining the Asia Pacific Region 12

B. Potential Internet Users in Japan 13

C. Communications Infrastructure 14

D. Hardware Infrastructure 35

E. Internet Access Costs 37

III Internet Users & Access 39

A. Internet Users 40

IV Usage & Demographics 43

A. Usage 44

B. Demographics 48

V Wireless Internet 53

A. Wireless Internet Users 54

B. Usage and Demographics 58

VI eCommerce 65

A. Total eCommerce Revenues 66

B. B2C eCommerce 67

C. B2B eCommerce 77

D. mCommerce 80

VII eFinance: Banking & Investing 83

A. Online Banking 84

B. Online Trading 85

VIII eAdvertising 87

A. mAdvertising 89
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