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eEurope
Market Report, April 2001, 820  €


Description

Don't settle for unfocused research - get country-specific information in the new eEurope Report.
In this report, eMarketer tracks the European internet market, providing you with critical data and insight.
Topics covered include: · Economy and business environment · Internet infrastructure, including telecommunications and PC ownership · Internet users, demographics and usage patterns · eCommerce (B2C and B2B), online shopping and e-tailing strategies · eAdvertising spending · eFinance, including online banking and online investing · The wireless internet, including devices and access costs The eEurope Report offers you detailed profiles of internet technology, adoption and development in the following countries: · Denmark · Finland · France · Germany · Italy · The Netherlands · Norway · Poland · Russia · Spain · Sweden · United Kingdom The eEurope Report is designed to help you make better business decisions.
This report is filled with statistics and analysis, relevant trends and comparative charts that help you interpret the disparate numbers being reported.


Sommaire
 
I Economy, Infrastructure and Users 11

A. Population and Economy 12

B. Technology Infrastructure 18

C. Internet Users 40

II eCommerce 45

A. Overview 46

B. B2C eCommerce 54

C. B2B eCommerce 72

D. eCommerce Barriers and Drivers 75

III eAdvertising 93

A. Overview 94

B. Advertising Spending by Country 96

IV eFinance 97

A. eBanking 98

B. eInvesting 103

C. IT Spending 104

D. Expectations: Supply-Side Vs. Buy-Side 108

V eWireless 111

A. Overview 112

B. Technology Infrastructure 113

C. Mobile Internet Users and Usage 135

D. mCommerce 141

E. mFinance 144

F. mAdvertising 147

VI Denmark 151

VII Finland 165

VIII France 179

IX Germany 205

X Italy 235

XI The Netherlands 255

XII Norway 269

XIII Poland 279

XIV Russia 295

XV Spain 309

XVI Sweden 327

XVII United Kingdom 341
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