Why is the eCommerce: B2C Report right for you? · The report presents the numbers in a side-by-side comparison format, giving you an accurate overall picture of the industry.
· eMarketer estimates for revenue growth and internet users have been benchmarked against reliable organizations (US Department of Commerce and International Telecommunication Union, respectively).
· Because eMarketer has adjusted its estimates according to the current economic climate, the report presents a realistic perspective of the market.
Who can benefit from the eCommerce: B2C Report? The report is essential for anyone in the retail industry, on- or offline, including anyone in the travel industry.
It is a valuable resource for investment bankers and consultancies working with the retail industry, as well as any advertising agency that seeks US consumer information.
The eCommerce: B2C Report covers the following issues, and more: · online taxes · customer and order conversion rates online · comprehensive demographic information regarding internet users and buyers (age, gender, ethnicity) · consumer attitudes and behavior · online retail category review The economic downturn in the US has reduced the pace of business-to-consumer (B2C) expansion.
Nonetheless, in its eCommerce: B2C Report eMarketer finds that the soft economy has not completely stunted the growth of the US online buying population.
eMarketer predicts that the number of people, age 14 and over, who have purchased something online will grow from 64.1 million in 2000 to over 100 million by 2003.
There are two key factors driving this growth: consumers still desire the convenience that e-shopping provides, and multi-channel retailers are bolstering their online presence.
Since its March 2001 B2C report, eMarketer has recalculated its predictions to bring you a reality-based view of the US B2C market.
US B2C e-commerce revenues will grow from $38.3 billion in 2000 to $54.2 billion in 2001 -- a number that falls into place with other research firms' 2001 estimates.