The number of active internet users in Asia is growing dramatically.
eMarketer expects the total amount of internet users in the region to increase from nearly 64 million in 2001 to 173 million by the end of 2004.
Gathering statistics and information from the most respected research firms, the eAsia Report provides readers with a broad overview of internet economies in the region, as well as snapshots of each of the area's largest internet markets: Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Taiwan.
It presents insightful analysis of both the cultural and technological issues affecting adoption of the internet for personal and business use in Asia and country by country.
The report also examines in detail two worldwide trends with significant impact on the region: increasing wireless penetration and the growth of e-commerce.
The proliferation of mobile phones across much of Asia represents the biggest opportunity for widespread adoption of the internet in the region.
Several countries have already achieved more than 50% mobile phone penetration.
Though B2C e-commerce growth in the region is slow, B2B e-commerce is rapidly expanding in most Asian countries.
Total B2B e-commerce revenues are expected to grow from $36.2 billion in 2000 to over $300 billion in 2004.
This report also covers: - Who is using the internet and what they are using it for, country by country - Consumer attitudes and preferences for B2C e-commerce - The state of the region's B2B e-marketplaces and exchanges - The potential for online trading, especially in Japan, Taiwan and South Korea - The promise of online banking - How the downturn in online advertising is affecting the region