Considered the ``bible`` of the weight loss industry for its wealth of detailed information--This Marketdata Enterprises study analyzes the fast-changing, $33 billion U.S.
market for weight-loss programs and products.
Covering the period from the early 1980's to 2004, it examines the following segments: commercial diet programs; medically monitored plans; OTC appetite suppressants; low-cal foods; diet soft drinks; spa/health club trends; mail order, multi-level and infomercial plans, and diet books.
Detailed descriptions, market shares and costs of commercial and hospital/physician diet programs and franchises are provided.
Marketing methods, emerging dieting trends and demographics are also described.
Examines effects of recessions, the anti-diet movement, franchising, role of dietitians, MD's, diet drugs, and a totally new analysis of web-based ``cyberdieting`` companies.