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U.S. Market for Alarm Systems, Services and Installations
Market Report, September 2007, 2400  €


Description

The future will be exciting for the U.S.
alarm systems and services market.
Although the market has dropped to $17.5 billion from a high in 2002 of $18.1 billion, the broader security and safety market is in the midst of dynamic change spurred on by the convergence of advanced technologies, integrated systems, cross-channel innovation and end user awareness and interest in security, which is no longer limited to fire and intrusion.U.S.
Market for Alarm Systems, Services and Installations contains comprehensive data on the U.S.
market for alarms, including historical (1997-2006) and forecast (2007-2011).
The report covers alarm and alarm system shipments, imports and exports; the value of alarm system services and installations; crime and fire loss statistics; and residential versus non-residential building markets.
It identifies the key trends and dynamics of the alarm market, including current economic conditions, marketing efforts and consumer spending, and profiles key market players, outlining their strategies to maximize growth and profitability.What You’ll Get in This ReportU.S.
Market for Alarm Systems, Services and Installations makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and extensive data that U.S.
Market for Alarm Systems, Services and Installations offers.
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.How You’ll Benefit from This ReportIf your company is already doing business in the alarms market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source.
You will gain a thorough understanding of the current market for alarm systems, services and installations, as well as projected markets and trends through 2011.This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for alarm systems and services.
Research and development professionals stay on top of competitor initiatives and explore demand for alarm systems and services.
Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy alarm systems and services.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Sommaire
 
Chapter 1 Executive Summary
• Scope
• Methodology
• Market Size and Growth
o Market Contracts to $17.5 Billion
o Market Value of Alarms & Alarm Systems
o Shipments by Segment
o Alarm & Alarm System Imports
o Mexico and China Dominate Imports
o Canada Ranks #1 for U.S. Exports
• Market Forecast
• Market and Product Trends
o Converge or Bust
o Outside Forces Breaking In
o Real GDP Growth Forecasted at Modest 2.1% for 2007
o Economy, Inflation Prompt Interest Rates to Rise
o Increased Producer Prices
o Non-residential Construction Poses Better Opportunity
o Residential Security System Installations on the Decline
o Minority Household Installations Mixed, Seniors Dwindle
o Central City Declines Accelerating
o Fire and Crime Loss
o Selected Product Innovations
o Alarms at Construction Worksites
o Portable Alarm Systems
o Video Analytics
o Internet Protocol
o Enhanced Call Verification
o Alarm Company Negligence: Is It Gross or Is It Ordinary?
• Distribution and Marketing
o Diverse and Fragmented Marketplace May Become More So
o Manufacturer Distribution Points: Mostly Intermediary
o Authorized Dealer Programs
o Builder Programs May Suffer
o Alternative Retailer Opportunities
o Get Branding or Get Lost
o The Internet Shifts Outreach
• End User Discussion
o Non-residential Security and Safety End Users Expand
o FIPS 201 Will Create Opportunities
o Niche Becoming the Norm
o Education and Healthcare Facilities
o Facility Managers Hold the Purse Strings
• Consumer Focus
o Fire Detector Ownership Outstrips Burglar Detector
o Targeted Demographic Opportunities

Chapter 2 The Market
• Scope
• Methodology
• Market Size and Growth
o Market Contracts to $17.5 Billion
o Services Boom, Equipment and Installations Falter
o Installation Market Share by Customer Type
o Equipment
o Services
o Installations
o Market Value of Alarms & Alarm Systems
o Shipments Plummet to $1.5 Billion
o Shipments by Segment
o Alarm & Alarm System Imports
o Smoke and Heat Detector Segment Drives Imports
o Burglar Alarm Imports Decline, All Other Product Types Gain
o Import Units Rise, Prices Fall
o Mexico and China Dominate Imports
o Smoke and Heat Detector Segment Drives Imports
o Burglar Alarm Exports Strong, Smoke Detectors Mixed
o Export Prices and Units Rise
o Canada Ranks #1 for U.S. Exports
• Market Forecast
o Market to Top $19.6 Billion by 2011
o Services Increasingly Drive Growth

Chapter 3 Fire and Crime Loss Statistics
• Overview
• Fire by the Numbers
• Residential Fire Deaths in Spite of Alarms
• Conflicting Arson Data
• Property and Violent Crime

Chapter 4 Market and Product Trends
• Converge or Bust
• Outside Forces Breaking In
• Real GDP Growth Forecasted at Modest 2.1% for 2007
• Economy, Inflation Prompt Interest Rates to Rise
• Increased Producer Prices
• Residential vs. Non-residential Markets
o Non-residential Construction Poses Better Opportunity
o Private and Public Non-residential Sectors Experience Growth in 2006
o NAR’s 2007 Projections for Non-residential Segments
o Office Market Segment
o Industrial Market Segment
o Retail Market Segment
o Hospitality Market Segment
o Healthcare Market Segment
o Housing Downturn Hurts Residential Alarm Market
o Home Maintenance and Improvements Lose Steam
o Residential Security System Installations on the Decline
o Figure 4-9 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes, 1999-2005 (%)
o New Homes and Movers Boost Installations
o Who Moved in the Past Year, 1999-2005 (in thousands)
o Minority Household Installations Mixed, Seniors Dwindle
o Installations by Geographic Area
o Central City Declines Accelerating
o South the Biggest Residential Region
o Northeast Recovering
o Midwest Falters in 2005
o South Takes the Market Down
o West Finding a Bottom
• Product Trends
o Product Innovations
o Alarms at Construction Worksites
o Portable Alarm Systems
o Video Analytics
o Internet Protocol
o Marriage of Form and Function
o Stopping the False Alarm
o The Culprits
o False Alarm? You’re Gonna Pay!
o The Sky Is Falling!
o Enhanced Call Verification
o Noise Pollution Innovation
o Growing Oversight
o Alarm Company Negligence: Is It Gross or Is It Ordinary?

Chapter 5 Corporate Profiles
• Overview
• Tyco International Ltd.
o Overview
o Performance
o Product and Service Portfolio
o Significant Events
• Siemens AG
o Overview
o Siemens Building Technology, Inc.
o Performance
o Product Portfolio
o Significant Events
• The Brink’s Co.
o Overview
o Performance
o Product Portfolio
o Significant Events
• United Technologies Corp.
o Overview
o Performance
o Product Portfolio
o Significant Events
• The Stanley Works
o Overview
o Performance
o Product Portfolio
o Significant Events
• Honeywell
o Overview
o Performance
o Product Portfolio
o Significant Events
• Protection One, Inc.
o Overview
o Performance
o Product Portfolio
o Significant Events
• Monitronics International, Inc.
o Overview
o Performance
o Product Portfolio
o Significant Events
• GE Security
o Overview
o Performance
o Product Portfolio
o Significant Events
• Bosch North America
o Overview
o Performance
o Product Portfolio
o Category
o Significant Events

Chapter 6 Distribution and Marketing
• Diverse and Fragmented Marketplace May Become More So
• Manufacturer Distribution Points: Mostly Intermediary
• Progression of Alarm System Business Models and Distribution
• Authorized Dealer Programs
• Builder Programs May Suffer
• Alternative Retailer Opportunities
• Wooing Salespeople Outside the Xbox
• Get Branding or Get Lost
• Residential Consumer Direct Marketing Concerns
• Infomercials and Home Shopping Channels
• Marketing Fear
• The Internet Shifts Outreach
• Busy Trade Show Circuit

Chapter 7 End User Discussion
• Non-residential Security and Safety End Users Expand
• Homeland Security Influences Market Growth
• FIPS 201 Will Create Opportunities
• Niche Becoming the Norm
• Monitoring for Air Quality, Global Warming and Earthquakes
• Asset Tracking: From Cars to Kids
• Small Business Outsourcing
• Protecting the Vulnerable
• Education and Healthcare Facilities
• Domestic Violence Victim Empowerment
• Keeping Kids Safe
• Facility Managers Hold the Purse Strings
• More Concerned About Internal Problems
• Consider Security Good, Little Assessment Though
• Budget Issues Drive Decisions
• Consumer Focus
o A Note About the Simmons Survey
o Fire Detector Ownership Outstrips Burglar Detector
o Targeted Demographic Opportunities
o Less Fortunate, More Fearful?
o Home Improvement Linked to Alarm Ownership
Appendix of Selected Marketers

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