“95% of those banking online use their home PC to do so.
20% bank online using their work PC.”The traditional methods that consumers are using to transact with their bank are changing and a new type of consumer is emerging.
The banks that understand this consumer and re-assess their strategies accordingly will be the most successful in today’s new banking environment.UK eBanking presents an analysis of over 140 tables of consumer behaviour and buying patterns in the banking sector, enabling companies to benchmark against their key competitors, analyse data and assess the most significant opportunities posed by eBanking.Which internet access methods do you use to bank online? This report benefits from telephone interviews with 17,500 consumers in 6 major markets.
The quotas on interviewees used were imposed to ensure that the sample population in each market was representative of the total population in terms of demographic indicators such as age, gender, region and income.The report is split into 6 chapters that cover:
• Online Bankers
• Internet Use
• Internet Search
• Savings accounts online
• Alternative Online Banking channels
• Tables - covering survey results