Datamonitor's Toys & Games: Global Industry Guide is an essential resource for top-level data and analysis covering the toys & games industry.
It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies.
This incisive report provides expert analysis on a global, regional and country basis.Scope of the Report * Contains an executive summary and data on value and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies * Covers Global, European, Asia-Pacific & 5 individual country markets * Includes a five-year forecast of the industryHighlightsThe global toys and games market generated total revenues of $86.2 billion in 2005, this representing a compound annual growth rate (CAGR) of 1.7% for the five-year period spanning 2001-2005.Traditional sales proved the most lucrative for the global toys and games market in 2005, generating total revenues of $51.9 billion, equivalent to 60.2% of the market's overall value.The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.8% for the five-year period 2005-2010 expected to drive the market to a value of $108.9 billion by the end of 2010.Why you should buy this report: * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchDefinitionThe toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games.
The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems.
The software sector covers all console and PC games.
Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, rideons, vehicles and other miscellaneous toys and games.Market values have been calculated at retail selling price (RSP), and include all taxes and levies.
Any currency conversions used within this report have been calculated using constant 2005 annual average exchange rates.For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea and Taiwan.The Americas consists of the United States, Canada, Mexico and Brazil.Europe consists of France, Germany, the United Kingdom, Belgium, Italy, the Netherlands, Spain, the Czech Republic, Denmark, Hungary, Norway, Russia, Poland and Sweden.The global market consists of Europe, Asia-Pacific and the Americas.