The outlook for social networks (Market Focus)

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The outlook for social networks (Market Focus)
Market Briefing, September 2007, 1516 €

Description

IntroductionVirtual communities & online social networking sites are providing a new.
powerful, & extremely popular medium for human connection.
In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.ScopeShows growth in revenue and membership in the four major regions in the world.Covers the impact for major enterprises.HighlightsNorth America has led the world in social networking innovation and adoption, and is the most developed market in terms of advertising revenue.This value chain will continue crystallizing, until each element required to design, build, maintain, operate and exist in a social network can be supplied separately.Global social networking will grow and then plateau by 2012.Reasons to PurchaseUnderstand what makes a social networking service succeed.Gain insight into the fundamental drivers of the marketIdentify the strongest areas for growth.

Sommaire

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Global growth in social networking will plateau in the next five years 2
Three distinct paths to success have emerged for social networking services 5
People-based sites 5
People-based sites - offline relationships 5
People-based sites - online relationships 6
Content-based sites 7
Special-interest sites 8
General success factors for social networks 9
Major enterprises have committed to social networking as a marketing channel 9
Building a presence in existing social networks 10
Leveraging brand to create social networking properties 11
Adding selected social networking components to existing web sites 11
A nascent value chain is emerging 11
Innovation will continue at a high pitch 12
APPENDIX 14
Definitions 14
Social network 14
Social networking service 14
Membership 14
Methodology 15
Further reading 15
Ask the analyst 15
Datamonitor consulting 15
Disclaimer 15
List of Tables
Table 1: Global social networking revenue, 2006-2012 3
Table 2: Global social networking memberships, 2006-2012 4
List of Figures
Figure 1: Global social networking revenue, 2006-2012 2
Figure 2: Global social networking memberships, 2006-2012 4