IntroductionGames console manufactures are seeking to generate an increased proportion of their revenues from online services.ScopeProvides analysis of current players in the video game console market and their respective business strategies.Addresses key pricing points of the current manufacturers and highlights current online strategies.Addresses new ways manufacturers are exploiting opportunities to reach consumers.Outlines current industry activity in the sector as players look to alternative revenue streams.HighlightsConsumers are confronted with a plethora of entertainment options and the games sector is hard pressed to remain innovative.
Manufacturers are pushing online services to help retain customers and diversify their content offerings.Next-generation consoles from Microsoft, Nintendo and Sony are all battling for the living room through the creation of dynamic online products.
Microsoft currently holds a strong lead with regards to online services although competition is pushing to usurp its position.All of the major console manufacturers are looking to exploit the 'long-tail' with the promotion of digital distribution models.
Datamonitor considers that the ability to offer comprehensive content portfolio will significantly effect the uptake of next-generation consoles.Reasons to PurchaseUnderstand the current competitive environment facing the video game console market with regards to online services.Gain insight into each of the current online offerings by the major market players.Address current and future trends in the online market while establishing recent industry action helping to facilitate this transition.