If you're doing business globally or plan an international expansion, eMarketer's Global Report is an indispensable guide.
With 176 pages and 185 charts and based on hundreds of leading international resources, it provides a broad overview of the world internet economy.
The Global Report covers technology adoption, internet usage and e-commerce - both nascent and sophisticated - in every corner of the earth.
As the internet reshapes global business - providing access to new markets, improving communications and efficiencies - e-business is moving into the mainstream.
Over the next several years every traditional industry will engage in e-commerce.
So far, the US has led the way in internet usage and e-commerce.
But the tides are already shifting.
US dominance will diminish as the European, Asian and Latin American internet economies expand.
By 2002, Europe will have more internet users than any other single region.
Even the predominance of the English language online will decline.
Today, 48% of web users are English-speaking.
Although English will most likely remain the language of global business, the majority of internet users within only a few years will speak another language.
In the Global Report, you'll also learn about: · The impact of the global economic slowdown on technology adoption · How telephone and PC penetration rates compare between technologically advanced and developing nations · The state of broadband and wireless technologies worldwide · Factors affecting growth of B2C and B2B e-commerce worldwide · Regional e-commerce trends · Who's buying online - what and where · The global potential for mobile commerce · How internet usage is distributed throughout the world · The demographics of internet users, by region and country · The hot spots for internet development