By 2005, B2C eCommerce spending will have grown to over $660bn...The arrival of eCommerce has drastically transformed the customer relationship.
Organizations are seeing the internet opportunity as a means of improving communications, relationships and revenues from new and existing customers.As more and more companies look to this new medium to cut costs, broaden markets and gain competitive advantage, the time has come to take a step back from the eCommerce hype to consider the real impact of this new medium on the complexion of business over the next few years.The eConsumer: a European eCommerce Overview, a new strategic management report helps you understand how the business to consumer eCommerce marketwill develop and take the market potential from hype to fact, by answering key questions, such as:
• What and whom are selling on-line and how much money is being made?
• What are the benefits and risks of on-line trading?
• What lessons can be learnt from best practice in your own and other industries?
• What are successful models for generating advertizing revenues?