The U.S. Weight Loss Market: Year 2002 Status Report

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The U.S. Weight Loss Market: Year 2002 Status Report
Market Report, March 2002, 575 €

Description

This is Marketdata's annual snapshot of the US weight loss market, with an outlook and forecast for the year 2001 ``diet season.`` It's a summary report that is issued in between our more in-depth 300 pp.
biennial study.
The report provides $ values/growth for 1998-2001 for the main segments of the industry: commercial programs, medical programs (incl.
diet drugs market, VLCD modified fasting plans), over-the-counter meal replacements & appetite suppressants (via retail & multi-level channels), diet soft drinks, and artificial sweeteners.
Discusses the major market developments since May 2000, latest dieter preferences, demographics and trends, advertising strategies, new IRS rules allowing tax deductions for weight loss programs, and the market outlook via-a-vis the slumping economy.
Profiles and latest finances for Weight Watchers, Jenny Craig, Health Management Group (Diet Center, Physicians Wt.
Loss), Metabolife, more.

Sommaire

Summary of Market Developments Since May 2000

Overview of The Major Market Segments

* $ Size of U.S. weight loss market--value for 8 segments

* Discussion of fast/slow-growth segments, reasons.

* Advertising trends, fads & fraud diets, profiles of 4 current diet infomercials, Metabolife TV campaign.

Demographics - Number of Dieting Americans & How they Diet

* Results of 2000 survey by Calorie Control Council (dieting attempts, methods, trends)

* Estimated of no. of dieters today vs. 1998, 1996.

Commercial Weight Loss Programs - Status Report

* Analysis of mkt. segment, estimated sales by top 8 franchise systems in 2000, 2001 forecast

Meal Replacements & Appetite Suppressants Market: Retail vs. Multi-Level Channels

* Status of mkt. segment, 1999-2000 sales (by type store, brand name) - Chain Drug Review data

* Tables: sales of OTC diet pills & meal replacements, by channel, by brand - 1999, 2000

* Analysis of total market, share by retail stores vs. multi-level marketers

* In-depth profiles of: Metabolife Intl., Herbalife Intl. (2000 sales)

* Analysis/status report of explosion of ephedrine-based OTC diet pills market, brands, sales.

The Lo-Calorie Dinner Entrees Market

* Analysis of segment $ size, growth over past year,

The Diet Soft Drinks & Artificial Sweeteners Market

* Discussion of mkt. trends, peak in diet soda sales, competition from other drinks,

* Tables: All soft drinks vs. diet soft drinks share