The weight loss industry is a robust and diverse market within the United States, comprising dozens of eating regimens, dieting support groups, supplements, food products, meal replacements, books, and videos.
As the prevalence of overweight and obesity continue to rise in the United States, greater numbers of individuals are developing health complications associated with those conditions, creating an ever-growing market for these services and products.
44% of the population is actively trying to lose weight.
Of the remaining 56%, 32% can be classified as Healthy Eaters, while the remainder are not particularly concerned with their eating habits.