The Online Marketing Report covers the following topics, and more: · online advertising components, market size and growth · viral and direct marketing · branding · CRM and personalization · e-mail and spam · affiliate programs, utilization of search engines and incentive campaigns Who can benefit from the Online Marketing Report? The report is the perfect reference manual for companies struggling with how to incorporate e-marketing into their business plans.
Ideally suited for small- to medium-sized enterprises and small office/home office establishments, the report provides important analysis of the main components of marketing online.
Why is the Online Marketing Report right for you? · The current economic climate has forced every business to re-evaluate its budget.
By reviewing all the information about online marketing is one report, it is the most cost-effective overview of the business.
· The report presents the numbers in side-by-side comparison format, making it the ideal ``road map`` of the industry.
· It presents eMarketer's carefully weighted and evaluated review of the analysis and numbers.
What is online marketing and how can you use it? Passing fads, rumors and hype have clouded businesses' ability to clearly understand the medium.
The latest definition of online marketing encompasses a host of initiatives utilizing the internet.
eMarketer's Online Marketing Report is a comprehensive review of the components falling under the online marketing umbrella -- e-mail and viral marketing, online advertising, customer relationship management and personalization, to name a few.