Broadband offers enormous potential to a wide array of organizations, but few business or policy makers are able to draw on statistics and data to support this view.
eMarketer's report, The Benefits of Broadband: A Research Review of the Benefits and Impact of Consumer, Business and Government Adoption, is a comprehensive review of all the available research quantifying the economic benefits of broaband.
The FCC reports that in June 2001, 50% of US zip codes had high-speed lines in service.
eMarketer estimates that there will be 17.6 million households in the US with broadband internet connections in 2002.
The Benefits of Broadband report reviews the supply and demand for broadband in the US but also analyzes direct and indirect benefits of widespread adoption.
The report analyzes some of the potential direct benefits including: - Subscription revenue, IT equipment and peripherals - Digital TV, interactive TV, set top boxes and gaming consoles - Home networking and residential gateways - Related job growth.Additionally, the report covers the indirect benefits of broadband such as: - Online content - Rich and streaming media and online advertising - Telemedicine - E-Business - Telecommuting - E-Government - Telephony and communication - South Korea: a case study.The report is an essential reference tool for policy makers, industry associations, marketers, advertisers, lobby groups and anyone working in the broadband, digital TV, rich media and entertainment sectors.