In the past five years, consumer confidence in the food and drinks industry has been damaged by a set of highly publicised food scares and controversy over genetically modified food.
At the same time, consumers have become increasingly educated on health and environmental issues.
Against this backdrop, the European organic sector is growing at a rate of 22.3%, a reflection, in the short term, of consumer dissatisfaction with food and drinks safety.Strategies in Organics: Natural Food and Drinks provides a highly focused analysis of the prospects for growth in the European and the US organic markets.
Combining an in-depth investigation of the major drivers and industry initiatives, with a detailed analysis of the factors that are inhibiting growth, this latest study contains all the original research and insight you need to exploit the full range of organic opportunities.
STRUCTURE AND SCOPE:
• Organic market drivers - an in-depth investigation of the trends that will both promote and limit market growth, from changing consumer demands, to government subsidisation and retailer support, and key product, price and substitution limits.

• Key market data - quantitative analysis of historical (1995-99) and forecast (2000-2004) organic food and drinks sales in Europe and the US.

• Organic innovation - unique analysis of 284 recent organic new product launches and case studies on leading industry players.

• Regulatory issues - overview of the regulatory environment, including organic certification standards and regulatory bodies in Europe and the US.

• Industry opinion survey - organic expectations -evaluating the views of over 100 key industry executives from companies involved in organic food and drink