The nutraceuticals market has been an important area of development for food, drinks, ingredients and pharmaceutical companies since the beginning of the 1990s.
Products such as Red Bull, Nutri-Grain, Actimel and Benecol have helped to redefine both consumer expectations and traditional product boundaries.
Despite the fast pace of development, the nutraceuticals market is still far from mature, even in developed countries such as Japan and the US.
Rather, the nutraceuticals market has entered a dynamic phase of secondary development that has seen manufacturers strive for greater credibility and target more specific groups of consumers.
The Strategies in Nutraceuticals: Functional Food and Drinks report highlights emerging opportunities in the industry, and examines the ways that companies can best exploit them, addressing the key drivers, innovations, main players, market sizes and growth prospects.
Market Drivers - An in-depth investigation of the key factors driving the nutraceuticals market, including the rise in cardiovascular disease, the trend towards self-medication and the growing consumer demand for convenience and regulation.
All the Key Data - Examining both the conventional and the nutraceutical markets, the report compares growth rates between both countries and categories and provides five-year forecasts to 2002.
In addition, it provides a detailed analysis of the levels of consolidation in individual categories.
The Innovative Response - Tables listing the brand and manufacturer with country of launch, key selling point and relevant ingredients.
This information is in turn analysed in the light of forecast growth and qualitative market developments.
The Nutraceuticals Survey - Evaluating the views of key industry executives, the report assesses the drivers, target audiences, hot ingredients, criteria for success and future path of development.