IntroductionThe expansion in demand for products and services in Central and Eastern Europe, combined with the increase in offshoring, will lead to the expansion of APs in the region.
The brief describes how contact center vendors can exploit this unique growth opportunity and the issues they will need to take heed of.ScopeExamines the current state of the Central and Eastern European contact center market.Identifies the growth opportunities in the market.Examines the issues the contact center vendors will need to take heed of when selling to this market.Provides key strategic recommendations to penetrate the CEE contact center market.HighlightsBy 2009 the CEE market will be worth $246.5 million to contact center technology vendors.The greatest opportunity lies in Financial Services, Outsourcing, Communications and SMEs.Reasons to PurchaseUnderstand the risks present in the Central and Eastern European contact center market environment.Learn where the opportunities are, both vertically and in terms of sizebands.Identify the best path to market over the long term.