• Savory Snacks: Market SizeValue sales of sweet and savory snacks increased by more than 4% to reach over €830 million in 2003.
Volume sales grew by 1.6% to more than 118,000 tons.

• Savory Snacks: Market SectorsNuts was the largest subsector of the sweet and savory snacks sector in 2003, accounting for a little more than 30% of overall volume sales.
They are, however, suffering more and more from competition from other subsectors, such as extruded snacks.

• Savory Snacks: Share of MarketData for 2003 unavailable at the time of writing.

• Savory Snacks: Marketing ActivityIn France in 2003, Television accounted for more than 60% within the Savory snacks sector.

• Savory Snacks: Corporate OverviewData for 2003 unavailable at the time of writing.

• Savory Snacks: Pepsico IncPepsiCo Inc was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.
The company serves consumers in two major businesses: beverages and snacks.

• Savory Snacks: Bahlsen Saint-Michel saNo figures for 2003 were available.

• Savory Snacks: Sara Lee CorporationSara Lee reported sales of US$18.2 billion for 2003, a 3.8% increase on 2002.

• Savory Snacks: DistributionThe supermarkets/hypermarkets channel constitutes the main distribution format for savory snacks, commanding an estimated value share of 76% in 2003.

• Savory Snacks: Consumer ProfileFrench people are increasing their consumption of sweet and savory snacks, with both the consumption frequency and the average amount spent steadily increasing.

• Savory Snacks: Market ForecastsThe French market for savory snacks is forecast to grow by approximately 11% over the forecast period, to reach a value of €922 million in 2008.

• Savory Snacks: Sector ForecastsFollowing the development of savory snacking amongst children, with the introduction of mini-formats of extruded snacks specifically marketed at them, manufacturers are likely to continue to use children to progressively broaden savory snack consumption among adults as well.