IntroductionThe report provides an overview of strategic drivers and trends that retailers must address and highlights areas in which technology vendors can seek to create appropriate entry points when establishing dialogue with potential customers in this space.
Data showcasing relevant data from the evolving interactive model for this research stream is included.Scope*Market Focus - Assessment of the background drivers and challenges facing retailers*Technology focus - analysis of possible future scenarios driven by mutual gain and collaboration*Quantification - data sets provide IT vendors with global, regional and country specific insight into 4 software markets relevant to this themeHighlightsProliferation of information fuels consumer demand and fickle consumers dictate a need for flexible relationships which impact the demands placed on suppliers by retailers.
Datamonitor's research shows that far from being adversarial, retailer-supplier activities in 2006 hint at important and widespread development in the future.The Extended Retail Industry (ERI) provides a way of thinking that will drive IT strategies in the future and foster improve, collaborative relationships based around real time data and business intelligenceReasons to Purchase*At a market focus level the report addresses issues which have combined to create the challenging retail landscape*At a technology and strategic level the report explores options open to retailers and their business partners from a collaborative point of view*The discussion and analysis is backed up with data sets (SRM, PRM customer and supply chain analytics) which are central to collaborative relationships