In advertising revenue terms, the German market for radio broadcasting has DE_clined by 7.5% since 2000 to reach a value of Euro 678 million (US$640 million) in 2001.
Over the five year review period the market grew by 12.8% in advertising revenue terms.
In 2000, the whole advertising market experienced a boom due to a lot of factors, for example the increased merger of companies, IPO’s of companies, Internet business, media competition and the Expo.
All these factors resulted in increased competition in the major markets with advertising being an effective instrument to strengthen companies’ position in the market.
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