Analyse the reasons behind the changes in demand for public houses in the UK over the next 5 years
• Examine the main factors affecting demand
• Target the sectors with the most opportunities Analyse the forecast changes in demand for public houses in the UK over the next 5 years
• Interpret these forecasts into your own business situation and marketing plans
• Use these fully reasoned forecasts for the next five years to set your own objectives
• Discover the opportunities for suppliers Discover the factors critical to the success of companies operating in the public houses industry:
• Targeting Customers
• Marketing Initiatives
• Food Range
• Drinks Range
• Customer Service
• Well Trained Staff
• Entertainment
• Trade Association Membership Regular Capital Investment MSI Marketing Research for Industry publishes over 100 titles a year, and provides original research for business and industry, with emphasis on specialist industrial and business-to-business market coverage.
Original research is at the heart of these reports, prepared through interviews with suppliers, competitors, end-users and commentators within the industry.
The Chartered Institute Of Marketing, the world’s largest professional body for marketing and sales, recommends the series of reports published by MSI as offering quality, original market research on industrial and business-to-business markets.
The following information is contained in this report:
• The UK Public Houses Market, By Value, 1996-2005
• UK Consumption Of Alcohol, 1995-1999
• Number Of Public Houses In The UK, 1996-2005 The UK public houses market is segmented as follows:
• Brewery Owned Public Houses: -Tenanted -Managed
•Pub Company Owned Public Houses: -Tenanted -Managed
• The UK Public House Industry, By Type Of Ownership: -Brewery Owned -Pub Company Owned -Independently Owned
• Number Of UK Public Houses By Type Of Ownership: -Food-Led Pubs -Community Pubs -Wet-Led Pubs
• Sources Of Income For UK Public Houses: -Alcoholic Drinks -Food -Soft Drinks -Accommodation -Gaming Machines -Other This report contains: · Market Size & Trends (Value), 1996-2000 · Market Segmentation, 1996-2000 · Forecast Market Segmentation, 2001-2005 · Opportunities For Suppliers · Critical Success Factors · Industry Structure · Industry Concentration · Profiles Of 9 Leading Companies · Magazine Addresses · Trade Association Addresses