IntroductionThe Botswana contact center industry aims to provide investors with contact center services at a lower cost than those found in established offshore locations.
Botswana's political and economic stability are compelling, but challenges related to high telco costs and scalability also exist.ScopeMarket size and composition: how Botswana's market is set to grow over the coming years.Business issues: what are the key competitive challenges faced by Botswana vendors from the standpoint of local issues and global competition.Strategic recommendations: what Botswana vendors can do to overcome local and global challenges in order to profit in the long-term.HighlightsBotswana has moved aggressively to pursue contact center outsourcing as a new business sector, an initiative that has the support of the private and public sectors.Some of Botswana's key strengths include excellent English-language skills, generous incentives and economic stability.
However, investors need to be wary of limited scalability and high telco charges.Botswana has potential for investors looking for offshore diversification.
As well, there is also potential to develop back-office functions in Botswana, further adding to the value proposition.Reasons to PurchaseLearn about the current size of Botswana's offshore market.Comprehend the challenges faced by Botswana vendors on a daily basis.Identify new strategies for competing in Botswana's offshore market.