Profiting From Consumers' Desires For Healthy Indulgences

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Profiting From Consumers' Desires For Healthy Indulgences
Market Report, December 2005, 4841 €

Description

IntroductionHealthy-indulgence is a vast opportunity that is under-developed by the food and drinks industry.
Consumers have been compensating for their increasingly busy lifestyles and manufacturers general inability to straddle the health versus indulgence conundrum for years by eating in a ``debits and credits`` fashion.
However there are rich pickings for those players that can resolve this dilemma.ScopeA unique analysis of how consumers' eating and drinking patterns are evolving and shifting between healthy and indulgent occasionsData profiling the current and ideal scenario value of healthy and indulgent eating and drinking across Europe and the USA detailed analysis of how comfort consumption varies by age, gender and culture and how perceptions of dieting and freshness are changingNPD analysis highlighting how to exploit gaps in the market and how to leverage the product attributes that consumers deem the most importantHighlightsFreshness is an increasingly desired characteristic among consumers and one that can help solve the health versus taste dilemma.
Datamonitor's consumer survey of Europeans and Americans shows that the majority (62%) of consumers associate freshness as having both health and tastiness associations at the same time, whereas only 19.5% disagree.Between 2005 and 2010 retail healthy drink sales will grow from US$119.4bn to US$145.4bn across Europe and the US, whereas sales of indulgent drinks will rise slowly.
By 2010 healthy drink sales will outnumber indulgent drink sales.
Meanwhile, healthy-indulgent drinks sales will increase at a steady rate at a CAGR of 2.9% in Europe and the US.A combination of rising affluence, a proliferation of product choice and attention-seeking marketing messages, and an increasingly individualistic society that shifts peoples' focus on themselves has resulted in rising expectations of what people consume thus increasing people's willingness to pay for healthy-indulgence solutions.Reasons to PurchaseAccess unique data identifying the proportion and value of healthy, indulgent and healthy-indulgent food and non-alcoholic drinks occasions.Improve your marketing by understanding how consumers' healthy and comfort eating and drinking are changing in response to new trends.Develop strategies for more successful brand positioning and new product development to resolve the taste versus health dilemma

Sommaire

Introduction
Healthy-indulgence is a vast opportunity that is under-developed by the food and drinks industry. Consumers have been compensating for their increasingly busy lifestyles and manufacturers general inability to straddle the health versus indulgence conundrum for years by eating in a ``debits and credits`` fashion. However there are rich pickings for those players that can resolve this dilemma.

Scope
A unique analysis of how consumers' eating and drinking patterns are evolving and shifting between healthy and indulgent occasions
Data profiling the current and ideal scenario value of healthy and indulgent eating and drinking across Europe and the US
A detailed analysis of how comfort consumption varies by age, gender and culture and how perceptions of dieting and freshness are changing
NPD analysis highlighting how to exploit gaps in the market and how to leverage the product attributes that consumers deem the most important
Highlights
Freshness is an increasingly desired characteristic among consumers and one that can help solve the health versus taste dilemma. Datamonitor's consumer survey of Europeans and Americans shows that the majority (62%) of consumers associate freshness as having both health and tastiness associations at the same time, whereas only 19.5% disagree.

Between 2005 and 2010 retail healthy drink sales will grow from US$119.4bn to US$145.4bn across Europe and the US, whereas sales of indulgent drinks will rise slowly. By 2010 healthy drink sales will outnumber indulgent drink sales. Meanwhile, healthy-indulgent drinks sales will increase at a steady rate at a CAGR of 2.9% in Europe and the US.

A combination of rising affluence, a proliferation of product choice and attention-seeking marketing messages, and an increasingly individualistic society that shifts peoples' focus on themselves has resulted in rising expectations of what people consume thus increasing people's willingness to pay for healthy-indulgence solutions.

Reasons to Purchase
Access unique data identifying the proportion and value of healthy, indulgent and healthy-indulgent food and non-alcoholic drinks occasions.
Improve your marketing by understanding how consumers' healthy and comfort eating and drinking are changing in response to new trends.
Develop strategies for more successful brand positioning and new product development to resolve the taste versus health dilemma