The IC-Market Tracking delivers important market data of the actual market development in total and per segment as well as market forecasts for the following 3 years.
The study is delivered in english.
Executive summaryWith the expansion of the European Union the professional audio manufacturers have received access to new markets, which were relatively unexplored for professional audio products.
The increased market size can lead to higher sales figures.
The growth potential in these markets is high, as the market is largely untapped at the moment.
Manufacturers also try to benefit from the Eastern European expansion by setting up production facilities in the Central and Southern European countries.
They thus benefit from lower production and labour costs, allowing them to offer a more competitive pricing and improving their margin situation.