The Report covers these issues and more: · US and global market size · Who are the web publishers? · Who is advertising on the web and how much do they spend? · How advertisers are using the internet · Analysis of industry trends, including CPM, CTR and branding · The potential of rich media, wireless advertising and instant messaging · Barriers to online advertising growth · Costs of online advertising There's no doubt that online advertising growth has slowed, but so has offline advertising.
Despite the doom and gloom, eMarketer continues to predict a bright future for online advertising.
A key factor behind this anticipated growth is the fact that the market is still in its infancy.
Online advertisers are experimenting with better ways to target viewers, new creative approaches and more precise means of measurement.
eMarketer projects that the internet's percentage share of advertising dollars in the US will grow from 2.91% in 2000 to 8.24% by 2005.
It's also important to remember that e-advertising does not exist in a vacuum.
Smart advertisers worldwide are maximizing the unique potential of each advertising medium -- offline and online.
They're also seeking more efficient means of combining online media with their traditional advertising.
eMarketer's Online Advertising Report is an indispensable reference tool for business professionals to use in planning and executing effective, integrated programs.