As more advertisers, including large, established CPG firms, begin to incorporate online advertising as a part of their integrated media plans, the e-advertising market will continue to grow and evolve.
eMarketer's Online Advertising: Statistics, Strategies, Projections & Trends states that online ad spending will rebound in 2002, with a healthy 11% increase versus last year.
The report presents eMarketer's revised forecasts for online ad spending, and compares these estimates to those of leading research firms and investment banks.
The Online Advertising: Statistics, Strategies, Projections & Trends also covers: Ad spending by type of format The relative effectiveness of using online ads for branding vs.
direct response Successful online strategies and tactics Pricing models Drivers and barriers to online ad growth Leading online publishers and advertisers Global trends