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OTC Healthcare in Turkey to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Turkey.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Turkey increased between 2000-2005, growing at an average annual rate of 7.9%.The leading company in the market in 2005 was Abdi Ibrahim Ilaç Sanayi ve Tic.
A.S.
The second-largest player was Novartis AG with Reckitt Benckiser Plc in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 TURKEY OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 38
2.4 Expenditure & consumption per head 39
2.5 ConsumerGraphics 43
CHAPTER 3 TURKEY ANALGESICS 46
3.1 Value 46
3.2 Market Share 52
3.3 Distribution 54
3.4 Expenditure & consumption per head 55
3.5 ConsumerGraphics 57
CHAPTER 4 TURKEY COUGH AND COLD PREPARATIONS 60
4.1 Value 60
4.2 Market Share 65
4.3 Distribution 67
4.4 Expenditure & consumption per head 68
4.5 ConsumerGraphics 71
CHAPTER 5 TURKEY INDIGESTION PREPARATIONS 74
5.1 Value 74
5.2 Market Share 79
5.3 Distribution 81
5.4 Expenditure & consumption per head 82
5.5 ConsumerGraphics 84
CHAPTER 6 TURKEY MEDICATED SKIN PRODUCTS 87
6.1 Value 87
6.2 Market Share 93
6.3 Distribution 95
6.4 Expenditure & consumption per head 96
6.5 ConsumerGraphics 99
CHAPTER 7 TURKEY TRADITIONAL MEDICINES 102
7.1 Value 102
7.2 Market Share 106
7.3 Distribution 108
7.4 Expenditure & consumption per head 109
7.5 ConsumerGraphics 111
CHAPTER 8 TURKEY VITAMINS AND MINERALS 114
8.1 Value 114
8.2 Market Share 120
8.3 Distribution 122
8.4 Expenditure & consumption per head 123
8.5 ConsumerGraphics 125
CHAPTER 9 TURKEY OTHER OTC HEALTHCARE 128
9.1 Value 128
9.2 Market Share 134
9.3 Distribution 138
9.4 Expenditure & consumption per head 139
9.5 ConsumerGraphics 142
CHAPTER 10 TURKEY SOCIOECONOMIC PROFILE 145
10.1 Country Overview 145
10.2 Key Facts 146
10.3 Political Overview 147
10.4 Turkey Economic Overview 148
CHAPTER 11 TURKEY MACROECONOMIC PROFILE 149
11.1 Macroeconomic Indicators 149
CHAPTER 12 RESEARCH METHODOLOGY 155
12.1 Methodology overview 155
12.2 Secondary research 156
12.3 Market modelling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
12.4 Primary research 158
12.5 Data finalisation 159
12.6 Ongoing research 159
CHAPTER 13 APPENDIX 160
13.1 Future readings 160
13.2 How to contact experts in your industry 160
List of Tables
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Turkey OTC Healthcare value, 2000-2005 (TRL m, 2005 prices) 25
Table 4: Turkey OTC Healthcare value forecast, 2005-2010 (TRL m, 2005 prices) 26
Table 5: Turkey OTC Healthcare value, 2000-2005 (TRL m, nominal prices) 28
Table 6: Turkey OTC Healthcare value forecast, 2005-2010 (TRL m, nominal prices) 29
Table 7: Turkey OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Turkey OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Turkey OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Turkey OTC Healthcare value, by brand, 2004-2005 (TRL m nominal prices) 35
Table 11: Turkey OTC Healthcare company share, by value, 2004-2005 (%) 37
Table 12: Turkey OTC Healthcare value, by company, 2004-2005 (TRL m nominal prices) 37
Table 13: Turkey OTC Healthcare distribution channels, by value, 2004-2005 (%) 38
Table 14: Turkey OTC Healthcare value, by distribution channel, 2004-2005 (TRL m nominal prices) 38
Table 15: Turkey OTC Healthcare expenditure per head, 2000-2005 (TRL, 2005 prices) 39
Table 16: Turkey OTC Healthcare forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 40
Table 17: Turkey OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 18: Turkey OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 19: Turkey OTC Healthcare value, by age group, 2005 43
Table 20: Turkey OTC Healthcare value, by income group, 2005 43
Table 21: Turkey OTC Healthcare value, by gender, 2005 44
Table 22: Turkey OTC Healthcare value, by marital status, 2005 44
Table 23: Turkey OTC Healthcare value, by size of household, 2005 44
Table 24: Turkey OTC Healthcare value, by urban/rural residence, 2005 45
Table 25: Turkey Analgesics value, 2000-2005 (TRL m, 2005 prices) 46
Table 26: Turkey Analgesics value forecast, 2005-2010 (TRL m, 2005 prices) 47
Table 27: Turkey Analgesics value, 2000-2005 (TRL m, nominal prices) 49
Table 28: Turkey Analgesics value forecast, 2005-2010 (TRL m, nominal prices) 49
Table 29: Turkey Analgesics value, 2000-2005 (US$ m nominal prices) 50
Table 30: Turkey Analgesics value forecast, 2005-2010 (US$ m nominal prices) 50
Table 31: Turkey Analgesics brand share, by value, 2004-2005 (%) 52
Table 32: Turkey Analgesics value, by brand, 2004-2005 (TRL m nominal prices) 52
Table 33: Turkey Analgesics company share, by value, 2004-2005 (%) 53
Table 34: Turkey Analgesics value, by company, 2004-2005 (TRL m nominal prices) 53
Table 35: Turkey Analgesics distribution channels, by value, 2004-2005 (%) 54
Table 36: Turkey Analgesics value, by distribution channel, 2004-2005 (TRL m nominal prices) 54
Table 37: Turkey Analgesics expenditure per head, 2000-2005 (TRL, 2005 prices) 55
Table 38: Turkey Analgesics forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 55
Table 39: Turkey Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 56
Table 40: Turkey Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 56
Table 41: Turkey Analgesics value, by age group, 2005 57
Table 42: Turkey Analgesics value, by income group, 2005 57
Table 43: Turkey Analgesics value, by gender, 2005 58
Table 44: Turkey Analgesics value, by marital status, 2005 58
Table 45: Turkey Analgesics value, by size of household, 2005 58
Table 46: Turkey Analgesics value, by urban/rural residence, 2005 59
Table 47: Turkey Cough and cold preparations value, 2000-2005 (TRL m, 2005 prices) 60
Table 48: Turkey Cough and cold preparations value forecast, 2005-2010 (TRL m, 2005 prices) 60
Table 49: Turkey Cough and cold preparations value, 2000-2005 (TRL m, nominal prices) 62
Table 50: Turkey Cough and cold preparations value forecast, 2005-2010 (TRL m, nominal prices) 62
Table 51: Turkey Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 63
Table 52: Turkey Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 63
Table 53: Turkey Cough and cold preparations brand share, by value, 2004-2005 (%) 65
Table 54: Turkey Cough and cold preparations value, by brand, 2004-2005 (TRL m nominal prices) 65
Table 55: Turkey Cough and cold preparations company share, by value, 2004-2005 (%) 66
Table 56: Turkey Cough and cold preparations value, by company, 2004-2005 (TRL m nominal prices) 66
Table 57: Turkey Cough and cold preparations distribution channels, by value, 2004-2005 (%) 67
Table 58: Turkey Cough and cold preparations value, by distribution channel, 2004-2005 (TRL m nominal prices) 67
Table 59: Turkey Cough and cold preparations expenditure per head, 2000-2005 (TRL, 2005 prices) 68
Table 60: Turkey Cough and cold preparations forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 69
Table 61: Turkey Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 70
Table 62: Turkey Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 70
Table 63: Turkey Cough and cold preparations value, by age group, 2005 71
Table 64: Turkey Cough and cold preparations value, by income group, 2005 71
Table 65: Turkey Cough and cold preparations value, by gender, 2005 72
Table 66: Turkey Cough and cold preparations value, by marital status, 2005 72
Table 67: Turkey Cough and cold preparations value, by size of household, 2005 72
Table 68: Turkey Cough and cold preparations value, by urban/rural residence, 2005 73
Table 69: Turkey Indigestion preparations value, 2000-2005 (TRL m, 2005 prices) 74
Table 70: Turkey Indigestion preparations value forecast, 2005-2010 (TRL m, 2005 prices) 74
Table 71: Turkey Indigestion preparations value, 2000-2005 (TRL m, nominal prices) 76
Table 72: Turkey Indigestion preparations value forecast, 2005-2010 (TRL m, nominal prices) 76
Table 73: Turkey Indigestion preparations value, 2000-2005 (US$ m nominal prices) 77
Table 74: Turkey Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 77
Table 75: Turkey Indigestion preparations brand share, by value, 2004-2005 (%) 79
Table 76: Turkey Indigestion preparations value, by brand, 2004-2005 (TRL m nominal prices) 79
Table 77: Turkey Indigestion preparations company share, by value, 2004-2005 (%) 80
Table 78: Turkey Indigestion preparations value, by company, 2004-2005 (TRL m nominal prices) 80
Table 79: Turkey Indigestion preparations distribution channels, by value, 2004-2005 (%) 81
Table 80: Turkey Indigestion preparations value, by distribution channel, 2004-2005 (TRL m nominal prices) 81
Table 81: Turkey Indigestion preparations expenditure per head, 2000-2005 (TRL, 2005 prices) 82
Table 82: Turkey Indigestion preparations forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 82
Table 83: Turkey Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 83
Table 84: Turkey Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 83
Table 85: Turkey Indigestion preparations value, by age group, 2005 84
Table 86: Turkey Indigestion preparations value, by income group, 2005 84
Table 87: Turkey Indigestion preparations value, by gender, 2005 85
Table 88: Turkey Indigestion preparations value, by marital status, 2005 85
Table 89: Turkey Indigestion preparations value, by size of household, 2005 85
Table 90: Turkey Indigestion preparations value, by urban/rural residence, 2005 86
Table 91: Turkey Medicated skin products value, 2000-2005 (TRL m, 2005 prices) 87
Table 92: Turkey Medicated skin products value forecast, 2005-2010 (TRL m, 2005 prices) 88
Table 93: Turkey Medicated skin products value, 2000-2005 (TRL m, nominal prices) 90
Table 94: Turkey Medicated skin products value forecast, 2005-2010 (TRL m, nominal prices) 90
Table 95: Turkey Medicated skin products value, 2000-2005 (US$ m nominal prices) 91
Table 96: Turkey Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 91
Table 97: Turkey Medicated skin products brand share, by value, 2004-2005 (%) 93
Table 98: Turkey Medicated skin products value, by brand, 2004-2005 (TRL m nominal prices) 93
Table 99: Turkey Medicated skin products company share, by value, 2004-2005 (%) 94
Table 100: Turkey Medicated skin products value, by company, 2004-2005 (TRL m nominal prices) 94
Table 101: Turkey Medicated skin products distribution channels, by value, 2004-2005 (%) 95
Table 102: Turkey Medicated skin products value, by distribution channel, 2004-2005 (TRL m nominal prices) 95
Table 103: Turkey Medicated skin products expenditure per head, 2000-2005 (TRL, 2005 prices) 96
Table 104: Turkey Medicated skin products forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 97
Table 105: Turkey Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 98
Table 106: Turkey Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 98
Table 107: Turkey Medicated skin products value, by age group, 2005 99
Table 108: Turkey Medicated skin products value, by income group, 2005 99
Table 109: Turkey Medicated skin products value, by gender, 2005 100
Table 110: Turkey Medicated skin products value, by marital status, 2005 100
Table 111: Turkey Medicated skin products value, by size of household, 2005 100
Table 112: Turkey Medicated skin products value, by urban/rural residence, 2005 101
Table 113: Turkey Traditional medicines value, 2000-2005 (TRL m, 2005 prices) 102
Table 114: Turkey Traditional medicines value forecast, 2005-2010 (TRL m, 2005 prices) 102
Table 115: Turkey Traditional medicines value, 2000-2005 (TRL m, nominal prices) 104
Table 116: Turkey Traditional medicines value forecast, 2005-2010 (TRL m, nominal prices) 104
Table 117: Turkey Traditional medicines value, 2000-2005 (US$ m nominal prices) 105
Table 118: Turkey Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 105
Table 119: Turkey Traditional medicines brand share, by value, 2004-2005 (%) 106
Table 120: Turkey Traditional medicines value, by brand, 2004-2005 (TRL m nominal prices) 106
Table 121: Turkey Traditional medicines company share, by value, 2004-2005 (%) 107
Table 122: Turkey Traditional medicines value, by company, 2004-2005 (TRL m nominal prices) 107
Table 123: Turkey Traditional medicines distribution channels, by value, 2004-2005 (%) 108
Table 124: Turkey Traditional medicines value, by distribution channel, 2004-2005 (TRL m nominal price) 108
Table 125: Turkey Traditional medicines expenditure per head, 2000-2005 (TRL, 2005 prices) 109
Table 126: Turkey Traditional medicines forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 109
Table 127: Turkey Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 110
Table 128: Turkey Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 110
Table 129: Turkey Traditional medicines value, by age group, 2005 111
Table 130: Turkey Traditional medicines value, by income group, 2005 111
Table 131: Turkey Traditional medicines value, by gender, 2005 112
Table 132: Turkey Traditional medicines value, by marital status, 2005 112
Table 133: Turkey Traditional medicines value, by size of household, 2005 112
Table 134: Turkey Traditional medicines value, by urban/rural residence, 2005 113
Table 135: Turkey Vitamins and minerals value, 2000-2005 (TRL m, 2005 prices) 114
Table 136: Turkey Vitamins and minerals value forecast, 2005-2010 (TRL m, 2005 prices) 115
Table 137: Turkey Vitamins and minerals value, 2000-2005 (TRL m, nominal prices) 117
Table 138: Turkey Vitamins and minerals value forecast, 2005-2010 (TRL m, nominal prices) 117
Table 139: Turkey Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 118
Table 140: Turkey Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 118
Table 141: Turkey Vitamins and minerals brand share, by value, 2004-2005 (%) 120
Table 142: Turkey Vitamins and minerals value, by brand, 2004-2005 (TRL m nominal prices) 120
Table 143: Turkey Vitamins and minerals company share, by value, 2004-2005 (%) 121
Table 144: Turkey Vitamins and minerals value, by company, 2004-2005 (TRL m nominal prices) 121
Table 145: Turkey Vitamins and minerals distribution channels, by value, 2004-2005 (%) 122
Table 146: Turkey Vitamins and minerals value, by distribution channel, 2004-2005 (TRL m nominal price) 122
Table 147: Turkey Vitamins and minerals expenditure per head, 2000-2005 (TRL, 2005 prices) 123
Table 148: Turkey Vitamins and minerals forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 123
Table 149: Turkey Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 124
Table 150: Turkey Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 124
Table 151: Turkey Vitamins and minerals value, by age group, 2005 125
Table 152: Turkey Vitamins and minerals value, by income group, 2005 125
Table 153: Turkey Vitamins and minerals value, by gender, 2005 126
Table 154: Turkey Vitamins and minerals value, by marital status, 2005 126
Table 155: Turkey Vitamins and minerals value, by size of household, 2005 126
Table 156: Turkey Vitamins and minerals value, by urban/rural residence, 2005 127
Table 157: Turkey Other OTC healthcare value, 2000-2005 (TRL m, 2005 prices) 128
Table 158: Turkey Other OTC healthcare value forecast, 2005-2010 (TRL m, 2005 prices) 129
Table 159: Turkey Other OTC healthcare value, 2000-2005 (TRL m, nominal prices) 131
Table 160: Turkey Other OTC healthcare value forecast, 2005-2010 (TRL m, nominal prices) 131
Table 161: Turkey Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 132
Table 162: Turkey Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 132
Table 163: Turkey Other OTC healthcare brand share, by value, 2004-2005 (%) 134
Table 164: Turkey Other OTC healthcare value, by brand, 2004-2005 (TRL m nominal prices) 135
Table 165: Turkey Other OTC healthcare company share, by value, 2004-2005 (%) 136
Table 166: Turkey Other OTC healthcare value, by company, 2004-2005 (TRL m nominal prices) 137
Table 167: Turkey Other OTC healthcare distribution channels, by value, 2004-2005 (%) 138
Table 168: Turkey Other OTC healthcare value, by distribution channel, 2004-2005 (TRL m nominal prices) 138
Table 169: Turkey Other OTC healthcare expenditure per head, 2000-2005 (TRL, 2005 prices) 139
Table 170: Turkey Other OTC healthcare forecast expenditure per head, 2005-2010 (TRL, 2005 prices) 140
Table 171: Turkey Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 172: Turkey Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 173: Turkey Other OTC healthcare value, by age group, 2005 142
Table 174: Turkey Other OTC healthcare value, by income group, 2005 142
Table 175: Turkey Other OTC healthcare value, by gender, 2005 143
Table 176: Turkey Other OTC healthcare value, by marital status, 2005 143
Table 177: Turkey Other OTC healthcare value, by size of household, 2005 143
Table 178: Turkey Other OTC healthcare value, by urban/rural residence, 2005 144
Table 179: Turkey Key Facts 146
Table 180: Turkey population, by age group, 2000-2005 (millions) 149
Table 181: Turkey population forecast, by age group, 2005-2010 (millions) 150
Table 182: Turkey population, by gender, 2000-2005 (millions) 150
Table 183: Turkey population forecast, by gender, 2005-2010 (millions) 151
Table 184: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 151
Table 185: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 151
Table 186: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 152
Table 187: Turkey nominal GDP forecast, 2005-2010 (TRL bn, nominal prices) 152
Table 188: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 189: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 153
Table 190: Turkey consumer price index, 2000-2005 (2000=100) 153
Table 191: Turkey consumer price index, 2005-2010 (2000=100) 153
Table 192: Turkey exchange rate, 2000-2005 154
List of Figures
Figure 1: Turkey OTC Healthcare value & value forecast, 2000-2010 (TRL m, 2005 prices) 27
Figure 2: Turkey OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Turkey Analgesics value & value forecast, 2000-2010 (TRL m, 2005 prices) 48
Figure 4: Turkey Analgesics segment growth comparison, by value, 2000-2010 51
Figure 5: Turkey Cough and cold preparations value & value forecast, 2000-2010 (TRL m, 2005 prices) 61
Figure 6: Turkey Cough and cold preparations segment growth comparison, by value, 2000-2010 64
Figure 7: Turkey Indigestion preparations value & value forecast, 2000-2010 (TRL m, 2005 prices) 75
Figure 8: Turkey Indigestion preparations segment growth comparison, by value, 2000-2010 78
Figure 9: Turkey Medicated skin products value & value forecast, 2000-2010 (TRL m, 2005 prices) 89
Figure 10: Turkey Medicated skin products segment growth comparison, by value, 2000-2010 92
Figure 11: Turkey Traditional medicines value & value forecast, 2000-2010 (TRL m, 2005 prices) 103
Figure 12: Turkey Vitamins and minerals value & value forecast, 2000-2010 (TRL m, 2005 prices) 116
Figure 13: Turkey Vitamins and minerals segment growth comparison, by value, 2000-2010 119
Figure 14: Turkey Other OTC healthcare value & value forecast, 2000-2010 (TRL m, 2005 prices) 130
Figure 15: Turkey Other OTC healthcare segment growth comparison, by value, 2000-2010 133
Figure 16: Map of Turkey 146
Figure 17: Annual data review process 156
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