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OTC Healthcare in Romania to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Romania.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Romania increased between 2000-2005, growing at an average annual rate of 5.5%.The leading company in the market in 2005 was Boiron SA.
The second-largest player was Pfizer Inc with Bayer AG in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.


Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 ROMANIA OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 38
2.4 Expenditure & consumption per head 39
2.5 ConsumerGraphics 43
CHAPTER 3 ROMANIA ANALGESICS 46
3.1 Value 46
3.2 Market Share 51
3.3 Distribution 53
3.4 Expenditure & consumption per head 54
3.5 ConsumerGraphics 56
CHAPTER 4 ROMANIA COUGH AND COLD PREPARATIONS 59
4.1 Value 59
4.2 Market Share 65
4.3 Distribution 67
4.4 Expenditure & consumption per head 68
4.5 ConsumerGraphics 71
CHAPTER 5 ROMANIA INDIGESTION PREPARATIONS 74
5.1 Value 74
5.2 Market Share 79
5.3 Distribution 81
5.4 Expenditure & consumption per head 82
5.5 ConsumerGraphics 84
CHAPTER 6 ROMANIA MEDICATED SKIN PRODUCTS 87
6.1 Value 87
6.2 Market Share 93
6.3 Distribution 95
6.4 Expenditure & consumption per head 96
6.5 ConsumerGraphics 99
CHAPTER 7 ROMANIA TRADITIONAL MEDICINES 102
7.1 Value 102
7.2 Market Share 106
7.3 Distribution 108
7.4 Expenditure & consumption per head 109
7.5 ConsumerGraphics 111
CHAPTER 8 ROMANIA VITAMINS AND MINERALS 114
8.1 Value 114
8.2 Market Share 120
8.3 Distribution 122
8.4 Expenditure & consumption per head 123
8.5 ConsumerGraphics 125
CHAPTER 9 ROMANIA OTHER OTC HEALTHCARE 128
9.1 Value 128
9.2 Market Share 134
9.3 Distribution 138
9.4 Expenditure & consumption per head 139
9.5 ConsumerGraphics 142
CHAPTER 10 ROMANIA SOCIOECONOMIC PROFILE 145
10.1 Country Overview 145
10.2 Key Facts 146
10.3 Political Overview 147
10.4 Romania Economic Overview 148
CHAPTER 11 ROMANIA MACROECONOMIC PROFILE 149
11.1 Macroeconomic Indicators 149
CHAPTER 12 RESEARCH METHODOLOGY 155
12.1 Methodology overview 155
12.2 Secondary research 156
12.3 Market modelling 157
12.4 Primary research 158
12.5 Data finalisation 159
12.6 Ongoing research 159
CHAPTER 13 APPENDIX 160
13.1 Future readings 160
13.2 How to contact experts in your industry 160

LIST OF TABLES
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Romania OTC Healthcare value, 2000-2005 (RON m, 2005 prices) 25
Table 4: Romania OTC Healthcare value forecast, 2005-2010 (RON m, 2005 prices) 26
Table 5: Romania OTC Healthcare value, 2000-2005 (RON m, nominal prices) 28
Table 6: Romania OTC Healthcare value forecast, 2005-2010 (RON m, nominal prices) 29
Table 7: Romania OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Romania OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Romania OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Romania OTC Healthcare value, by brand, 2004-2005 (RON m nominal prices) 34
Table 11: Romania OTC Healthcare company share, by value, 2004-2005 (%) 36
Table 12: Romania OTC Healthcare value, by company, 2004-2005 (RON m nominal prices) 37
Table 13: Romania OTC Healthcare distribution channels, by value, 2004-2005 (%) 38
Table 14: Romania OTC Healthcare value, by distribution channel, 2004-2005 (RON m nominal prices) 38
Table 15: Romania OTC Healthcare expenditure per head, 2000-2005 (RON, 2005 prices) 39
Table 16: Romania OTC Healthcare forecast expenditure per head, 2005-2010 (RON, 2005 prices) 40
Table 17: Romania OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 18: Romania OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 19: Romania OTC Healthcare value, by age group, 2005 43
Table 20: Romania OTC Healthcare value, by income group, 2005 43
Table 21: Romania OTC Healthcare value, by gender, 2005 44
Table 22: Romania OTC Healthcare value, by marital status, 2005 44
Table 23: Romania OTC Healthcare value, by size of household, 2005 44
Table 24: Romania OTC Healthcare value, by urban/rural residence, 2005 45
Table 25: Romania Analgesics value, 2000-2005 (RON m, 2005 prices) 46
Table 26: Romania Analgesics value forecast, 2005-2010 (RON m, 2005 prices) 46
Table 27: Romania Analgesics value, 2000-2005 (RON m, nominal prices) 48
Table 28: Romania Analgesics value forecast, 2005-2010 (RON m, nominal prices) 48
Table 29: Romania Analgesics value, 2000-2005 (US$ m nominal prices) 49
Table 30: Romania Analgesics value forecast, 2005-2010 (US$ m nominal prices) 49
Table 31: Romania Analgesics brand share, by value, 2004-2005 (%) 51
Table 32: Romania Analgesics value, by brand, 2004-2005 (RON m nominal prices) 51
Table 33: Romania Analgesics company share, by value, 2004-2005 (%) 52
Table 34: Romania Analgesics value, by company, 2004-2005 (RON m nominal prices) 52
Table 35: Romania Analgesics distribution channels, by value, 2004-2005 (%) 53
Table 36: Romania Analgesics value, by distribution channel, 2004-2005 (RON m nominal prices) 53
Table 37: Romania Analgesics expenditure per head, 2000-2005 (RON, 2005 prices) 54
Table 38: Romania Analgesics forecast expenditure per head, 2005-2010 (RON, 2005 prices) 54
Table 39: Romania Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 55
Table 40: Romania Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 55
Table 41: Romania Analgesics value, by age group, 2005 56
Table 42: Romania Analgesics value, by income group, 2005 56
Table 43: Romania Analgesics value, by gender, 2005 57
Table 44: Romania Analgesics value, by marital status, 2005 57
Table 45: Romania Analgesics value, by size of household, 2005 57
Table 46: Romania Analgesics value, by urban/rural residence, 2005 58
Table 47: Romania Cough and cold preparations value, 2000-2005 (RON m, 2005 prices) 59
Table 48: Romania Cough and cold preparations value forecast, 2005-2010 (RON m, 2005 prices) 60
Table 49: Romania Cough and cold preparations value, 2000-2005 (RON m, nominal prices) 62
Table 50: Romania Cough and cold preparations value forecast, 2005-2010 (RON m, nominal prices) 62
Table 51: Romania Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 63
Table 52: Romania Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 63
Table 53: Romania Cough and cold preparations brand share, by value, 2004-2005 (%) 65
Table 54: Romania Cough and cold preparations value, by brand, 2004-2005 (RON m nominal prices) 65
Table 55: Romania Cough and cold preparations company share, by value, 2004-2005 (%) 66
Table 56: Romania Cough and cold preparations value, by company, 2004-2005 (RON m nominal prices) 66
Table 57: Romania Cough and cold preparations distribution channels, by value, 2004-2005 (%) 67
Table 58: Romania Cough and cold preparations value, by distribution channel, 2004-2005 (RON m nominal prices) 67
Table 59: Romania Cough and cold preparations expenditure per head, 2000-2005 (RON, 2005 prices) 68
Table 60: Romania Cough and cold preparations forecast expenditure per head, 2005-2010 (RON, 2005 prices) 69
Table 61: Romania Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 70
Table 62: Romania Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 70
Table 63: Romania Cough and cold preparations, by age group, 2005 71
Table 64: Romania Cough and cold preparations, by income group, 2005 71
Table 65: Romania Cough and cold preparations, by gender, 2005 72
Table 66: Romania Cough and cold preparations, by marital status, 2005 72
Table 67: Romania Cough and cold preparations, by size of household, 2005 72
Table 68: Romania Cough and cold preparations, by urban/rural residence, 2005 73
Table 69: Romania Indigestion preparations value, 2000-2005 (RON m, 2005 prices) 74
Table 70: Romania Indigestion preparations value forecast, 2005-2010 (RON m, 2005 prices) 74
Table 71: Romania Indigestion preparations value, 2000-2005 (RON m, nominal prices) 76
Table 72: Romania Indigestion preparations value forecast, 2005-2010 (RON m, nominal prices) 76
Table 73: Romania Indigestion preparations value, 2000-2005 (US$ m nominal prices) 77
Table 74: Romania Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 77
Table 75: Romania Indigestion preparations brand share, by value, 2004-2005 (%) 79
Table 76: Romania Indigestion preparations value, by brand, 2004-2005 (RON m nominal prices) 79
Table 77: Romania Indigestion preparations company share, by value, 2004-2005 (%) 80
Table 78: Romania Indigestion preparations value, by company, 2004-2005 (RON m nominal prices) 80
Table 79: Romania Indigestion preparations distribution channels, by value, 2004-2005 (%) 81
Table 80: Romania Indigestion preparations value, by distribution channel, 2004-2005 (RON m nominal prices) 81
Table 81: Romania Indigestion preparations expenditure per head, 2000-2005 (RON, 2005 prices) 82
Table 82: Romania Indigestion preparations forecast expenditure per head, 2005-2010 (RON, 2005 prices) 82
Table 83: Romania Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 83
Table 84: Romania Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 83
Table 85: Romania Indigestion preparations, by age group, 2005 84
Table 86: Romania Indigestion preparations, by income group, 2005 84
Table 87: Romania Indigestion preparations, by gender, 2005 85
Table 88: Romania Indigestion preparations, by marital status, 2005 85
Table 89: Romania Indigestion preparations, by size of household, 2005 85
Table 90: Romania Indigestion preparations, by urban/rural residence, 2005 86
Table 91: Romania Medicated skin products value, 2000-2005 (RON m, 2005 prices) 87
Table 92: Romania Medicated skin products value forecast, 2005-2010 (RON m, 2005 prices) 88
Table 93: Romania Medicated skin products value, 2000-2005 (RON m, nominal prices) 90
Table 94: Romania Medicated skin products value forecast, 2005-2010 (RON m, nominal prices) 90
Table 95: Romania Medicated skin products value, 2000-2005 (US$ m nominal prices) 91
Table 96: Romania Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 91
Table 97: Romania Medicated skin products brand share, by value, 2004-2005 (%) 93
Table 98: Romania Medicated skin products value, by brand, 2004-2005 (RON m nominal prices) 93
Table 99: Romania Medicated skin products company share, by value, 2004-2005 (%) 94
Table 100: Romania Medicated skin products value, by company, 2004-2005 (RON m nominal prices) 94
Table 101: Romania Medicated skin products distribution channels, by value, 2004-2005 (%) 95
Table 102: Romania Medicated skin products value, by distribution channel, 2004-2005 (RON m nominal prices) 95
Table 103: Romania Medicated skin products expenditure per head, 2000-2005 (RON, 2005 prices) 96
Table 104: Romania Medicated skin products forecast expenditure per head, 2005-2010 (RON, 2005 prices) 97
Table 105: Romania Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 97
Table 106: Romania Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 98
Table 107: Romania Medicated skin products, by age group, 2005 99
Table 108: Romania Medicated skin products, by income group, 2005 99
Table 109: Romania Medicated skin products, by gender, 2005 100
Table 110: Romania Medicated skin products, by marital status, 2005 100
Table 111: Romania Medicated skin products, by size of household, 2005 100
Table 112: Romania Medicated skin products, by urban/rural residence, 2005 101
Table 113: Romania Traditional medicines value, 2000-2005 (RON m, 2005 prices) 102
Table 114: Romania Traditional medicines value forecast, 2005-2010 (RON m, 2005 prices) 102
Table 115: Romania Traditional medicines value, 2000-2005 (RON m, nominal prices) 104
Table 116: Romania Traditional medicines value forecast, 2005-2010 (RON m, nominal prices) 104
Table 117: Romania Traditional medicines value, 2000-2005 (US$ m nominal prices) 105
Table 118: Romania Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 105
Table 119: Romania Traditional medicines brand share, by value, 2004-2005 (%) 106
Table 120: Romania Traditional medicines value, by brand, 2004-2005 (RON m nominal prices) 106
Table 121: Romania Traditional medicines company share, by value, 2004-2005 (%) 107
Table 122: Romania Traditional medicines value, by company, 2004-2005 (RON m nominal prices) 107
Table 123: Romania Traditional medicines distribution channels, by value, 2004-2005 (%) 108
Table 124: Romania Traditional medicines value, by distribution channel, 2004-2005 (RON m nominal price) 108
Table 125: Romania Traditional medicines expenditure per head, 2000-2005 (RON, 2005 prices) 109
Table 126: Romania Traditional medicines forecast expenditure per head, 2005-2010 (RON, 2005 prices) 109
Table 127: Romania Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 110
Table 128: Romania Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 110
Table 129: Romania Traditional medicines, by age group, 2005 111
Table 130: Romania Traditional medicines, by income group, 2005 111
Table 131: Romania Traditional medicines, by gender, 2005 112
Table 132: Romania Traditional medicines, by marital status, 2005 112
Table 133: Romania Traditional medicines, by size of household, 2005 112
Table 134: Romania Traditional medicines, by urban/rural residence, 2005 113
Table 135: Romania Vitamins and minerals value, 2000-2005 (RON m, 2005 prices) 114
Table 136: Romania Vitamins and minerals value forecast, 2005-2010 (RON m, 2005 prices) 115
Table 137: Romania Vitamins and minerals value, 2000-2005 (RON m, nominal prices) 117
Table 138: Romania Vitamins and minerals value forecast, 2005-2010 (RON m, nominal prices) 117
Table 139: Romania Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 118
Table 140: Romania Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 118
Table 141: Romania Vitamins and minerals brand share, by value, 2004-2005 (%) 120
Table 142: Romania Vitamins and minerals value, by brand, 2004-2005 (RON m nominal prices) 120
Table 143: Romania Vitamins and minerals company share, by value, 2004-2005 (%) 121
Table 144: Romania Vitamins and minerals value, by company, 2004-2005 (RON m nominal prices) 121
Table 145: Romania Vitamins and minerals distribution channels, by value, 2004-2005 (%) 122
Table 146: Romania Vitamins and minerals value, by distribution channel, 2004-2005 (RON m nominal price) 122
Table 147: Romania Vitamins and minerals expenditure per head, 2000-2005 (RON, 2005 prices) 123
Table 148: Romania Vitamins and minerals forecast expenditure per head, 2005-2010 (RON, 2005 prices) 123
Table 149: Romania Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 124
Table 150: Romania Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 124
Table 151: Romania Vitamins and minerals, by age group, 2005 125
Table 152: Romania Vitamins and minerals, by income group, 2005 125
Table 153: Romania Vitamins and minerals, by gender, 2005 126
Table 154: Romania Vitamins and minerals, by marital status, 2005 126
Table 155: Romania Vitamins and minerals, by size of household, 2005 126
Table 156: Romania Vitamins and minerals, by urban/rural residence, 2005 127
Table 157: Romania Other OTC healthcare value, 2000-2005 (RON m, 2005 prices) 128
Table 158: Romania Other OTC healthcare value forecast, 2005-2010 (RON m, 2005 prices) 129
Table 159: Romania Other OTC healthcare value, 2000-2005 (RON m, nominal prices) 131
Table 160: Romania Other OTC healthcare value forecast, 2005-2010 (RON m, nominal prices) 131
Table 161: Romania Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 132
Table 162: Romania Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 132
Table 163: Romania Other OTC healthcare brand share, by value, 2004-2005 (%) 134
Table 164: Romania Other OTC healthcare value, by brand, 2004-2005 (RON m nominal prices) 135
Table 165: Romania Other OTC healthcare company share, by value, 2004-2005 (%) 136
Table 166: Romania Other OTC healthcare value, by company, 2004-2005 (RON m nominal prices) 137
Table 167: Romania Other OTC healthcare distribution channels, by value, 2004-2005 (%) 138
Table 168: Romania Other OTC healthcare value, by distribution channel, 2004-2005 (RON m nominal prices) 138
Table 169: Romania Other OTC healthcare expenditure per head, 2000-2005 (RON, 2005 prices) 139
Table 170: Romania Other OTC healthcare forecast expenditure per head, 2005-2010 (RON, 2005 prices) 140
Table 171: Romania Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 172: Romania Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 173: Romania Other OTC healthcare, by age group, 2005 142
Table 174: Romania Other OTC healthcare, by income group, 2005 142
Table 175: Romania Other OTC healthcare, by gender, 2005 143
Table 176: Romania Other OTC healthcare, by marital status, 2005 143
Table 177: Romania Other OTC healthcare, by size of household, 2005 143
Table 178: Romania Other OTC healthcare, by urban/rural residence, 2005 144
Table 179: Romania Key Facts 146
Table 180: Romania population, by age group, 2000-2005 (millions) 149
Table 181: Romania population forecast, by age group, 2005-2010 (millions) 150
Table 182: Romania population, by gender, 2000-2005 (millions) 150
Table 183: Romania population forecast, by gender, 2005-2010 (millions) 151
Table 184: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 151
Table 185: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 151
Table 186: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 152
Table 187: Romania nominal GDP forecast, 2005-2010 (ROL bn, nominal prices) 152
Table 188: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 189: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 153
Table 190: Romania consumer price index, 2000-2005 (2000=100) 153
Table 191: Romania consumer price index, 2005-2010 (2000=100) 153
Table 192: Romania exchange rate, 2000-2005 154


LIST OF FIGURES
Figure 1: Romania OTC Healthcare value & value forecast, 2000-2010 (RON m, 2005 prices) 27
Figure 2: Romania OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Romania Analgesics value & value forecast, 2000-2010 (RON m, 2005 prices) 47
Figure 4: Romania Analgesics segment growth comparison, by value, 2000-2010 50
Figure 5: Romania Cough and cold preparations value & value forecast, 2000-2010 (RON m, 2005 prices) 61
Figure 6: Romania Cough and cold preparations segment growth comparison, by value, 2000-2010 64
Figure 7: Romania Indigestion preparations value & value forecast, 2000-2010 (RON m, 2005 prices) 75
Figure 8: Romania Indigestion preparations segment growth comparison, by value, 2000-2010 78
Figure 9: Romania Medicated skin products value & value forecast, 2000-2010 (RON m, 2005 prices) 89
Figure 10: Romania Medicated skin products segment growth comparison, by value, 2000-2010 92
Figure 11: Romania Traditional medicines value & value forecast, 2000-2010 (RON m, 2005 prices) 103
Figure 12: Romania Vitamins and minerals value & value forecast, 2000-2010 (RON m, 2005 prices) 116
Figure 13: Romania Vitamins and minerals segment growth comparison, by value, 2000-2010 119
Figure 14: Romania Other OTC healthcare value & value forecast, 2000-2010 (RON m, 2005 prices) 130
Figure 15: Romania Other OTC healthcare segment growth comparison, by value, 2000-2010 133
Figure 16: Map of Romania 146
Figure 17: Annual data review process 156

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