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OTC Healthcare in Italy to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Italy.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Italy increased between 2000-2005, growing at an average annual rate of 2.2%.The leading company in the market in 2005 was Bayer AG.
The second-largest player was GlaxoSmithKline Plc with Boehringer Ingelheim GmbH in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 ITALY OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 39
2.4 Expenditure & consumption per head 40
2.5 ConsumerGraphics 44
CHAPTER 3 ITALY ANALGESICS 47
3.1 Value 47
3.2 Market Share 53
3.3 Distribution 55
3.4 Expenditure & consumption per head 56
3.5 ConsumerGraphics 58
CHAPTER 4 ITALY COUGH AND COLD PREPARATIONS 61
4.1 Value 61
4.2 Market Share 67
4.3 Distribution 69
4.4 Expenditure & consumption per head 70
4.5 ConsumerGraphics 73
CHAPTER 5 ITALY INDIGESTION PREPARATIONS 76
5.1 Value 76
5.2 Market Share 81
5.3 Distribution 83
5.4 Expenditure & consumption per head 84
5.5 ConsumerGraphics 86
CHAPTER 6 ITALY MEDICATED SKIN PRODUCTS 89
6.1 Value 89
6.2 Market Share 95
6.3 Distribution 97
6.4 Expenditure & consumption per head 98
6.5 ConsumerGraphics 101
CHAPTER 7 ITALY TRADITIONAL MEDICINES 104
7.1 Value 104
7.2 Market Share 108
7.3 Distribution 110
7.4 Expenditure & consumption per head 111
7.5 ConsumerGraphics 113
CHAPTER 8 ITALY VITAMINS AND MINERALS 116
8.1 Value 116
8.2 Market Share 122
8.3 Distribution 124
8.4 Expenditure & consumption per head 125
8.5 ConsumerGraphics 127
CHAPTER 9 ITALY OTHER OTC HEALTHCARE 130
9.1 Value 130
9.2 Market Share 136
9.3 Distribution 140
9.4 Expenditure & consumption per head 141
9.5 ConsumerGraphics 144
CHAPTER 10 ITALY SOCIOECONOMIC PROFILE 147
10.1 Country Overview 147
10.2 Key Facts 148
10.3 Political Overview 149
10.4 Italy Economic Overview 150
CHAPTER 11 ITALY MACROECONOMIC PROFILE 151
11.1 Macroeconomic Indicators 151
CHAPTER 12 RESEARCH METHODOLOGY 157
12.1 Methodology overview 157
12.2 Secondary research 158
12.3 Market modelling 159
12.4 Primary research 160
12.5 Data finalisation 161
12.6 Ongoing research 161
CHAPTER 13 APPENDIX 162
13.1 Future readings 162
13.2 How to contact experts in your industry 162

LIST OF TABLES
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Italy OTC Healthcare value, 2000-2005 (EUR m, 2005 prices) 25
Table 4: Italy OTC Healthcare value forecast, 2005-2010 (EUR m, 2005 prices) 26
Table 5: Italy OTC Healthcare value, 2000-2005 (EUR m, nominal prices) 28
Table 6: Italy OTC Healthcare value forecast, 2005-2010 (EUR m, nominal prices) 29
Table 7: Italy OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Italy OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Italy OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Italy OTC Healthcare value, by brand, 2004-2005 (EUR m nominal prices) 35
Table 11: Italy OTC Healthcare company share, by value, 2004-2005 (%) 37
Table 12: Italy OTC Healthcare value, by company, 2004-2005 (EUR m nominal prices) 38
Table 13: Italy OTC Healthcare distribution channels, by value, 2004-2005 (%) 39
Table 14: Italy OTC Healthcare value, by distribution channel, 2004-2005 (EUR m nominal prices) 39
Table 15: Italy OTC Healthcare expenditure per head, 2000-2005 (EUR, 2005 prices) 40
Table 16: Italy OTC Healthcare forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 41
Table 17: Italy OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 42
Table 18: Italy OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 43
Table 19: Italy OTC Healthcare value, by age group, 2005 44
Table 20: Italy OTC Healthcare value, by income group, 2005 44
Table 21: Italy OTC Healthcare value, by gender, 2005 45
Table 22: Italy OTC Healthcare value, by marital status, 2005 45
Table 23: Italy OTC Healthcare value, by size of household, 2005 45
Table 24: Italy OTC Healthcare value, by region, 2005 46
Table 25: Italy OTC Healthcare value, by urban/rural residence, 2005 46
Table 26: Italy Analgesics value, 2000-2005 (EUR m, 2005 prices) 47
Table 27: Italy Analgesics value forecast, 2005-2010 (EUR m, 2005 prices) 48
Table 28: Italy Analgesics value, 2000-2005 (EUR m, nominal prices) 50
Table 29: Italy Analgesics value forecast, 2005-2010 (EUR m, nominal prices) 50
Table 30: Italy Analgesics value, 2000-2005 (US$ m nominal prices) 51
Table 31: Italy Analgesics value forecast, 2005-2010 (US$ m nominal prices) 51
Table 32: Italy Analgesics brand share, by value, 2004-2005 (%) 53
Table 33: Italy Analgesics value, by brand, 2004-2005 (EUR m nominal prices) 53
Table 34: Italy Analgesics company share, by value, 2004-2005 (%) 54
Table 35: Italy Analgesics value, by company, 2004-2005 (EUR m nominal prices) 54
Table 36: Italy Analgesics distribution channels, by value, 2004-2005 (%) 55
Table 37: Italy Analgesics value, by distribution channel, 2004-2005 (EUR m nominal prices) 55
Table 38: Italy Analgesics expenditure per head, 2000-2005 (EUR, 2005 prices) 56
Table 39: Italy Analgesics forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 56
Table 40: Italy Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 41: Italy Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 42: Italy Analgesics value, by age group, 2005 58
Table 43: Italy Analgesics value, by income group, 2005 58
Table 44: Italy Analgesics value, by gender, 2005 59
Table 45: Italy Analgesics value, by marital status, 2005 59
Table 46: Italy Analgesics value, by size of household, 2005 59
Table 47: Italy Analgesics value, by region, 2005 60
Table 48: Italy Analgesics value, by urban/rural residence, 2005 60
Table 49: Italy Cough and cold preparations value, 2000-2005 (EUR m, 2005 prices) 61
Table 50: Italy Cough and cold preparations value forecast, 2005-2010 (EUR m, 2005 prices) 62
Table 51: Italy Cough and cold preparations value, 2000-2005 (EUR m, nominal prices) 64
Table 52: Italy Cough and cold preparations value forecast, 2005-2010 (EUR m, nominal prices) 64
Table 53: Italy Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 65
Table 54: Italy Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 65
Table 55: Italy Cough and cold preparations brand share, by value, 2004-2005 (%) 67
Table 56: Italy Cough and cold preparations value, by brand, 2004-2005 (EUR m nominal prices) 67
Table 57: Italy Cough and cold preparations company share, by value, 2004-2005 (%) 68
Table 58: Italy Cough and cold preparations value, by company, 2004-2005 (EUR m nominal prices) 68
Table 59: Italy Cough and cold preparations distribution channels, by value, 2004-2005 (%) 69
Table 60: Italy Cough and cold preparations value, by distribution channel, 2004-2005 (EUR m nominal prices) 69
Table 61: Italy Cough and cold preparations expenditure per head, 2000-2005 (EUR, 2005 prices) 70
Table 62: Italy Cough and cold preparations forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 71
Table 63: Italy Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 72
Table 64: Italy Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 72
Table 65: Italy Cough and cold preparations, by age group, 2005 73
Table 66: Italy Cough and cold preparations, by income group, 2005 73
Table 67: Italy Cough and cold preparations, by gender, 2005 74
Table 68: Italy Cough and cold preparations, by marital status, 2005 74
Table 69: Italy Cough and cold preparations, by size of household, 2005 74
Table 70: Italy Cough and cold preparations, by region, 2005 75
Table 71: Italy Cough and cold preparations, by urban/rural residence, 2005 75
Table 72: Italy Indigestion preparations value, 2000-2005 (EUR m, 2005 prices) 76
Table 73: Italy Indigestion preparations value forecast, 2005-2010 (EUR m, 2005 prices) 76
Table 74: Italy Indigestion preparations value, 2000-2005 (EUR m, nominal prices) 78
Table 75: Italy Indigestion preparations value forecast, 2005-2010 (EUR m, nominal prices) 78
Table 76: Italy Indigestion preparations value, 2000-2005 (US$ m nominal prices) 79
Table 77: Italy Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 79
Table 78: Italy Indigestion preparations brand share, by value, 2004-2005 (%) 81
Table 79: Italy Indigestion preparations value, by brand, 2004-2005 (EUR m nominal prices) 81
Table 80: Italy Indigestion preparations company share, by value, 2004-2005 (%) 82
Table 81: Italy Indigestion preparations value, by company, 2004-2005 (EUR m nominal prices) 82
Table 82: Italy Indigestion preparations distribution channels, by value, 2004-2005 (%) 83
Table 83: Italy Indigestion preparations value, by distribution channel, 2004-2005 (EUR m nominal prices) 83
Table 84: Italy Indigestion preparations expenditure per head, 2000-2005 (EUR, 2005 prices) 84
Table 85: Italy Indigestion preparations forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 84
Table 86: Italy Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 85
Table 87: Italy Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 85
Table 88: Italy Indigestion preparations, by age group, 2005 86
Table 89: Italy Indigestion preparations, by income group, 2005 86
Table 90: Italy Indigestion preparations, by gender, 2005 87
Table 91: Italy Indigestion preparations, by marital status, 2005 87
Table 92: Italy Indigestion preparations, by size of household, 2005 87
Table 93: Italy Indigestion preparations, by region, 2005 88
Table 94: Italy Indigestion preparations, by urban/rural residence, 2005 88
Table 95: Italy Medicated skin products value, 2000-2005 (EUR m, 2005 prices) 89
Table 96: Italy Medicated skin products value forecast, 2005-2010 (EUR m, 2005 prices) 90
Table 97: Italy Medicated skin products value, 2000-2005 (EUR m, nominal prices) 92
Table 98: Italy Medicated skin products value forecast, 2005-2010 (EUR m, nominal prices) 92
Table 99: Italy Medicated skin products value, 2000-2005 (US$ m nominal prices) 93
Table 100: Italy Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 93
Table 101: Italy Medicated skin products brand share, by value, 2004-2005 (%) 95
Table 102: Italy Medicated skin products value, by brand, 2004-2005 (EUR m nominal prices) 95
Table 103: Italy Medicated skin products company share, by value, 2004-2005 (%) 96
Table 104: Italy Medicated skin products value, by company, 2004-2005 (EUR m nominal prices) 96
Table 105: Italy Medicated skin products distribution channels, by value, 2004-2005 (%) 97
Table 106: Italy Medicated skin products value, by distribution channel, 2004-2005 (EUR m nominal prices) 97
Table 107: Italy Medicated skin products expenditure per head, 2000-2005 (EUR, 2005 prices) 98
Table 108: Italy Medicated skin products forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 99
Table 109: Italy Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 110: Italy Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 100
Table 111: Italy Medicated skin products, by age group, 2005 101
Table 112: Italy Medicated skin products, by income group, 2005 101
Table 113: Italy Medicated skin products, by gender, 2005 102
Table 114: Italy Medicated skin products, by marital status, 2005 102
Table 115: Italy Medicated skin products, by size of household, 2005 102
Table 116: Italy Medicated skin products, by region, 2005 103
Table 117: Italy Medicated skin products, by urban/rural residence, 2005 103
Table 118: Italy Traditional medicines value, 2000-2005 (EUR m, 2005 prices) 104
Table 119: Italy Traditional medicines value forecast, 2005-2010 (EUR m, 2005 prices) 104
Table 120: Italy Traditional medicines value, 2000-2005 (EUR m, nominal prices) 106
Table 121: Italy Traditional medicines value forecast, 2005-2010 (EUR m, nominal prices) 106
Table 122: Italy Traditional medicines value, 2000-2005 (US$ m nominal prices) 107
Table 123: Italy Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 107
Table 124: Italy Traditional medicines brand share, by value, 2004-2005 (%) 108
Table 125: Italy Traditional medicines value, by brand, 2004-2005 (EUR m nominal prices) 108
Table 126: Italy Traditional medicines company share, by value, 2004-2005 (%) 109
Table 127: Italy Traditional medicines value, by company, 2004-2005 (EUR m nominal prices) 109
Table 128: Italy Traditional medicines distribution channels, by value, 2004-2005 (%) 110
Table 129: Italy Traditional medicines value, by distribution channel, 2004-2005 (EUR m nominal price) 110
Table 130: Italy Traditional medicines expenditure per head, 2000-2005 (EUR, 2005 prices) 111
Table 131: Italy Traditional medicines forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 111
Table 132: Italy Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 112
Table 133: Italy Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 112
Table 134: Italy Traditional medicines, by age group, 2005 113
Table 135: Italy Traditional medicines, by income group, 2005 113
Table 136: Italy Traditional medicines, by gender, 2005 114
Table 137: Italy Traditional medicines, by marital status, 2005 114
Table 138: Italy Traditional medicines, by size of household, 2005 114
Table 139: Italy Traditional medicines, by region, 2005 115
Table 140: Italy Traditional medicines, by urban/rural residence, 2005 115
Table 141: Italy Vitamins and minerals value, 2000-2005 (EUR m, 2005 prices) 116
Table 142: Italy Vitamins and minerals value forecast, 2005-2010 (EUR m, 2005 prices) 117
Table 143: Italy Vitamins and minerals value, 2000-2005 (EUR m, nominal prices) 119
Table 144: Italy Vitamins and minerals value forecast, 2005-2010 (EUR m, nominal prices) 119
Table 145: Italy Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 120
Table 146: Italy Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 120
Table 147: Italy Vitamins and minerals brand share, by value, 2004-2005 (%) 122
Table 148: Italy Vitamins and minerals value, by brand, 2004-2005 (EUR m nominal prices) 122
Table 149: Italy Vitamins and minerals company share, by value, 2004-2005 (%) 123
Table 150: Italy Vitamins and minerals value, by company, 2004-2005 (EUR m nominal prices) 123
Table 151: Italy Vitamins and minerals distribution channels, by value, 2004-2005 (%) 124
Table 152: Italy Vitamins and minerals value, by distribution channel, 2004-2005 (EUR m nominal price) 124
Table 153: Italy Vitamins and minerals expenditure per head, 2000-2005 (EUR, 2005 prices) 125
Table 154: Italy Vitamins and minerals forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 125
Table 155: Italy Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 126
Table 156: Italy Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 126
Table 157: Italy Vitamins and minerals, by age group, 2005 127
Table 158: Italy Vitamins and minerals, by income group, 2005 127
Table 159: Italy Vitamins and minerals, by gender, 2005 128
Table 160: Italy Vitamins and minerals, by marital status, 2005 128
Table 161: Italy Vitamins and minerals, by size of household, 2005 128
Table 162: Italy Vitamins and minerals, by region, 2005 129
Table 163: Italy Vitamins and minerals, by urban/rural residence, 2005 129
Table 164: Italy Other OTC healthcare value, 2000-2005 (EUR m, 2005 prices) 130
Table 165: Italy Other OTC healthcare value forecast, 2005-2010 (EUR m, 2005 prices) 131
Table 166: Italy Other OTC healthcare value, 2000-2005 (EUR m, nominal prices) 133
Table 167: Italy Other OTC healthcare value forecast, 2005-2010 (EUR m, nominal prices) 133
Table 168: Italy Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 134
Table 169: Italy Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 134
Table 170: Italy Other OTC healthcare brand share, by value, 2004-2005 (%) 136
Table 171: Italy Other OTC healthcare value, by brand, 2004-2005 (EUR m nominal prices) 137
Table 172: Italy Other OTC healthcare company share, by value, 2004-2005 (%) 138
Table 173: Italy Other OTC healthcare value, by company, 2004-2005 (EUR m nominal prices) 139
Table 174: Italy Other OTC healthcare distribution channels, by value, 2004-2005 (%) 140
Table 175: Italy Other OTC healthcare value, by distribution channel, 2004-2005 (EUR m nominal prices) 140
Table 176: Italy Other OTC healthcare expenditure per head, 2000-2005 (EUR, 2005 prices) 141
Table 177: Italy Other OTC healthcare forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 142
Table 178: Italy Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 142
Table 179: Italy Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 143
Table 180: Italy Other OTC healthcare, by age group, 2005 144
Table 181: Italy Other OTC healthcare, by income group, 2005 144
Table 182: Italy Other OTC healthcare, by gender, 2005 145
Table 183: Italy Other OTC healthcare, by marital status, 2005 145
Table 184: Italy Other OTC healthcare, by size of household, 2005 145
Table 185: Italy Other OTC healthcare, by region, 2005 146
Table 186: Italy Other OTC healthcare, by urban/rural residence, 2005 146
Table 187: Italy Key Facts 148
Table 188: Italy population, by age group, 2000-2005 (millions) 151
Table 189: Italy population forecast, by age group, 2005-2010 (millions) 152
Table 190: Italy population, by gender, 2000-2005 (millions) 152
Table 191: Italy population forecast, by gender, 2005-2010 (millions) 153
Table 192: Italy real GDP, 2000-2005 (€ bn, 2005 prices) 153
Table 193: Italy real GDP forecast, 2005-2010 (€ bn, 2005 prices) 153
Table 194: Italy nominal GDP, 2000-2005 (€ bn, nominal prices) 154
Table 195: Italy nominal GDP forecast, 2005-2010 (€ bn, nominal prices) 154
Table 196: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 197: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 155
Table 198: Italy consumer price index, 2000-2005 (2000=100) 155
Table 199: Italy consumer price index, 2005-2010 (2000=100) 155
Table 200: Italy exchange rate, 2000-2005 156


LIST OF FIGURES
Figure 1: Italy OTC Healthcare value & value forecast, 2000-2010 (EUR m, 2005 prices) 27
Figure 2: Italy OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Italy Analgesics value & value forecast, 2000-2010 (EUR m, 2005 prices) 49
Figure 4: Italy Analgesics segment growth comparison, by value, 2000-2010 52
Figure 5: Italy Cough and cold preparations value & value forecast, 2000-2010 (EUR m, 2005 prices) 63
Figure 6: Italy Cough and cold preparations segment growth comparison, by value, 2000-2010 66
Figure 7: Italy Indigestion preparations value & value forecast, 2000-2010 (EUR m, 2005 prices) 77
Figure 8: Italy Indigestion preparations segment growth comparison, by value, 2000-2010 80
Figure 9: Italy Medicated skin products value & value forecast, 2000-2010 (EUR m, 2005 prices 91
Figure 10: Italy Medicated skin products segment growth comparison, by value, 2000-2010 94
Figure 11: Italy Traditional medicines value & value forecast, 2000-2010 (EUR m, 2005 prices) 105
Figure 12: Italy Vitamins and minerals value & value forecast, 2000-2010 (EUR m, 2005 prices) 118
Figure 13: Italy Vitamins and minerals segment growth comparison, by value, 2000-2010 121
Figure 14: Italy Other OTC healthcare value & value forecast, 2000-2010 (EUR m, 2005 prices) 132
Figure 15: Italy Other OTC healthcare segment growth comparison, by value, 2000-2010 135
Figure 16: Map of Italy 148
Figure 17: Annual data review process 158

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