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OTC Healthcare in Hungary to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Hungary.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Hungary increased between 2000-2005, growing at an average annual rate of 6.5%.The leading company in the market in 2005 was Pfizer Inc.
The second-largest player was GlaxoSmithKline Plc with Béres Pharmaceuticals Co.
Ltd in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 HUNGARY OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 38
2.4 Expenditure & consumption per head 39
2.5 ConsumerGraphics 43
CHAPTER 3 HUNGARY ANALGESICS 46
3.1 Value 46
3.2 Market Share 51
3.3 Distribution 53
3.4 Expenditure & consumption per head 54
3.5 ConsumerGraphics 56
CHAPTER 4 HUNGARY COUGH AND COLD PREPARATIONS 59
4.1 Value 59
4.2 Market Share 65
4.3 Distribution 67
4.4 Expenditure & consumption per head 68
4.5 ConsumerGraphics 71
CHAPTER 5 HUNGARY INDIGESTION PREPARATIONS 74
5.1 Value 74
5.2 Market Share 79
5.3 Distribution 81
5.4 Expenditure & consumption per head 82
5.5 ConsumerGraphics 84
CHAPTER 6 HUNGARY MEDICATED SKIN PRODUCTS 87
6.1 Value 87
6.2 Market Share 93
6.3 Distribution 95
6.4 Expenditure & consumption per head 96
6.5 ConsumerGraphics 100
CHAPTER 7 HUNGARY TRADITIONAL MEDICINESVALUE 103
7.1 Value 103
7.2 Market Share 107
7.3 Distribution 109
7.4 Expenditure & consumption per head 110
7.5 ConsumerGraphics 112
CHAPTER 8 HUNGARY VITAMINS AND MINERALS 115
8.1 Value 115
8.2 Market Share 121
8.3 Distribution 123
8.4 Expenditure & consumption per head 124
8.5 ConsumerGraphics 127
CHAPTER 9 HUNGARY OTHER OTC HEALTHCARE 130
9.1 Value 130
9.2 Market Share 136
9.3 Distribution 140
9.4 Expenditure & consumption per head 141
9.5 ConsumerGraphics 145
CHAPTER 10 HUNGARY SOCIOECONOMIC PROFILE 148
10.1 Country Overview 148
10.2 Key Facts 149
10.3 Political Overview 150
10.4 Hungary Economic Overview 151
CHAPTER 11 HUNGARY MACROECONOMIC PROFILE 152
11.1 Macroeconomic Indicators 152
CHAPTER 12 RESEARCH METHODOLOGY 158
12.1 Methodology overview 158
12.2 Secondary research 159
12.3 Market modelling 160
12.4 Primary research 161
12.5 Data finalisation 162
12.6 Ongoing research 162
CHAPTER 13 APPENDIX 163
13.1 Future readings 163
13.2 How to contact experts in your industry 163

LIST OF TABLES
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Hungary OTC Healthcare value, 2000-2005 (HUF m, 2005 prices) 25
Table 4: Hungary OTC Healthcare value forecast, 2005-2010 (HUF m, 2005 prices) 26
Table 5: Hungary OTC Healthcare value, 2000-2005 (HUF m, nominal prices) 28
Table 6: Hungary OTC Healthcare value forecast, 2005-2010 (HUF m, nominal prices) 29
Table 7: Hungary OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Hungary OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Hungary OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Hungary OTC Healthcare value, by brand, 2004-2005 (HUF m nominal prices) 34
Table 11: Hungary OTC Healthcare company share, by value, 2004-2005 (%) 36
Table 12: Hungary OTC Healthcare value, by company, 2004-2005 (HUF m nominal prices) 37
Table 13: Hungary OTC Healthcare distribution channels, by value, 2004-2005 (%) 38
Table 14: Hungary OTC Healthcare value, by distribution channel, 2004-2005 (HUF m nominal prices) 38
Table 15: Hungary OTC Healthcare expenditure per head, 2000-2005 (HUF, 2005 prices) 39
Table 16: Hungary OTC Healthcare forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 40
Table 17: Hungary OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 18: Hungary OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 19: Hungary OTC Healthcare value, by age group, 2005 43
Table 20: Hungary OTC Healthcare value, by income group, 2005 43
Table 21: Hungary OTC Healthcare value, by gender, 2005 44
Table 22: Hungary OTC Healthcare value, by marital status, 2005 44
Table 23: Hungary OTC Healthcare value, by size of household, 2005 44
Table 24: Hungary OTC Healthcare value, by urban/rural residence, 2005 45
Table 25: Hungary Analgesics value, 2000-2005 (HUF m, 2005 prices) 46
Table 26: Hungary Analgesics value forecast, 2005-2010 (HUF m, 2005 prices) 46
Table 27: Hungary Analgesics value, 2000-2005 (HUF m, nominal prices) 48
Table 28: Hungary Analgesics value forecast, 2005-2010 (HUF m, nominal prices) 48
Table 29: Hungary Analgesics value, 2000-2005 (US$ m nominal prices) 49
Table 30: Hungary Analgesics value forecast, 2005-2010 (US$ m nominal prices) 49
Table 31: Hungary Analgesics brand share, by value, 2004-2005 (%) 51
Table 32: Hungary Analgesics value, by brand, 2004-2005 (HUF m nominal prices) 51
Table 33: Hungary Analgesics company share, by value, 2004-2005 (%) 52
Table 34: Hungary Analgesics value, by company, 2004-2005 (HUF m nominal prices) 52
Table 35: Hungary Analgesics distribution channels, by value, 2004-2005 (%) 53
Table 36: Hungary Analgesics value, by distribution channel, 2004-2005 (HUF m nominal prices) 53
Table 37: Hungary Analgesics expenditure per head, 2000-2005 (HUF, 2005 prices) 54
Table 38: Hungary Analgesics forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 54
Table 39: Hungary Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 55
Table 40: Hungary Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 55
Table 41: Hungary Analgesics, by age group, 2005 56
Table 42: Hungary Analgesics, by income group, 2005 56
Table 43: Hungary Analgesics, by gender, 2005 57
Table 44: Hungary Analgesics, by marital status, 2005 57
Table 45: Hungary Analgesics, by size of household, 2005 57
Table 46: Hungary Analgesics, by urban/rural residence, 2005 58
Table 47: Hungary Cough and cold preparations value, 2000-2005 (HUF m, 2005 prices) 59
Table 48: Hungary Cough and cold preparations value forecast, 2005-2010 (HUF m, 2005 prices) 60
Table 49: Hungary Cough and cold preparations value, 2000-2005 (HUF m, nominal prices) 62
Table 50: Hungary Cough and cold preparations value forecast, 2005-2010 (HUF m, nominal prices) 62
Table 51: Hungary Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 63
Table 52: Hungary Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 63
Table 53: Hungary Cough and cold preparations brand share, by value, 2004-2005 (%) 65
Table 54: Hungary Cough and cold preparations value, by brand, 2004-2005 (HUF m nominal prices) 65
Table 55: Hungary Cough and cold preparations company share, by value, 2004-2005 (%) 66
Table 56: Hungary Cough and cold preparations value, by company, 2004-2005 (HUF m nominal prices) 66
Table 57: Hungary Cough and cold preparations distribution channels, by value, 2004-2005 (%) 67
Table 58: Hungary Cough and cold preparations value, by distribution channel, 2004-2005 (HUF m nominal prices) 67
Table 59: Hungary Cough and cold preparations expenditure per head, 2000-2005 (HUF, 2005 prices) 68
Table 60: Hungary Cough and cold preparations forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 69
Table 61: Hungary Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 70
Table 62: Hungary Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 70
Table 63: Hungary Cough and cold preparations, by age group, 2005 71
Table 64: Hungary Cough and cold preparations, by income group, 2005 71
Table 65: Hungary Cough and cold preparations, by gender, 2005 72
Table 66: Hungary Cough and cold preparations, by marital status, 2005 72
Table 67: Hungary Cough and cold preparations, by size of household, 2005 72
Table 68: Hungary Cough and cold preparations, by urban/rural residence, 2005 73
Table 69: Hungary Indigestion preparations value, 2000-2005 (HUF m, 2005 prices) 74
Table 70: Hungary Indigestion preparations value forecast, 2005-2010 (HUF m, 2005 prices) 74
Table 71: Hungary Indigestion preparations value, 2000-2005 (HUF m, nominal prices) 76
Table 72: Hungary Indigestion preparations value forecast, 2005-2010 (HUF m, nominal prices) 76
Table 73: Hungary Indigestion preparations value, 2000-2005 (US$ m nominal prices) 77
Table 74: Hungary Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 77
Table 75: Hungary Indigestion preparations brand share, by value, 2004-2005 (%) 79
Table 76: Hungary Indigestion preparations value, by brand, 2004-2005 (HUF m nominal prices) 79
Table 77: Hungary Indigestion preparations company share, by value, 2004-2005 (%) 80
Table 78: Hungary Indigestion preparations value, by company, 2004-2005 (HUF m nominal prices) 80
Table 79: Hungary Indigestion preparations distribution channels, by value, 2004-2005 (%) 81
Table 80: Hungary Indigestion preparations value, by distribution channel, 2004-2005 (HUF m nominal prices) 81
Table 81: Hungary Indigestion preparations expenditure per head, 2000-2005 (HUF, 2005 prices) 82
Table 82: Hungary Indigestion preparations forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 82
Table 83: Hungary Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 83
Table 84: Hungary Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 83
Table 85: Hungary Indigestion preparations, by age group, 2005 84
Table 86: Hungary Indigestion preparations, by income group, 2005 84
Table 87: Hungary Indigestion preparations, by gender, 2005 85
Table 88: Hungary Indigestion preparations, by marital status, 2005 85
Table 89: Hungary Indigestion preparations, by size of household, 2005 85
Table 90: Hungary Indigestion preparations, by urban/rural residence, 2005 86
Table 91: Hungary Medicated skin products value, 2000-2005 (HUF m, 2005 prices) 87
Table 92: Hungary Medicated skin products value forecast, 2005-2010 (HUF m, 2005 prices) 88
Table 93: Hungary Medicated skin products value, 2000-2005 (HUF m, nominal prices) 90
Table 94: Hungary Medicated skin products value forecast, 2005-2010 (HUF m, nominal prices) 90
Table 95: Hungary Medicated skin products value, 2000-2005 (US$ m nominal prices) 91
Table 96: Hungary Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 91
Table 97: Hungary Medicated skin products brand share, by value, 2004-2005 (%) 93
Table 98: Hungary Medicated skin products value, by brand, 2004-2005 (HUF m nominal prices) 93
Table 99: Hungary Medicated skin products company share, by value, 2004-2005 (%) 94
Table 100: Hungary Medicated skin products value, by company, 2004-2005 (HUF m nominal prices) 94
Table 101: Hungary Medicated skin products distribution channels, by value, 2004-2005 (%) 95
Table 102: Hungary Medicated skin products value, by distribution channel, 2004-2005 (HUF m nominal prices) 95
Table 103: Hungary Medicated skin products expenditure per head, 2000-2005 (HUF, 2005 prices ) 96
Table 104: Hungary Medicated skin products forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 97
Table 105: Hungary Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 98
Table 106: Hungary Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 107: Hungary Medicated skin products, by age group, 2005 100
Table 108: Hungary Medicated skin products, by income group, 2005 100
Table 109: Hungary Medicated skin products, by gender, 2005 101
Table 110: Hungary Medicated skin products, by marital status, 2005 101
Table 111: Hungary Medicated skin products, by size of household, 2005 101
Table 112: Hungary Medicated skin products, by urban/rural residence, 2005 102
Table 113: Hungary Traditional medicines value, 2000-2005 (HUF m, 2005 prices) 103
Table 114: Hungary Traditional medicines value forecast, 2005-2010 (HUF m, 2005 prices) 103
Table 115: Hungary Traditional medicines value, 2000-2005 (HUF m, nominal prices) 105
Table 116: Hungary Traditional medicines value forecast, 2005-2010 (HUF m, nominal prices) 105
Table 117: Hungary Traditional medicines value, 2000-2005 (US$ m nominal prices) 106
Table 118: Hungary Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 106
Table 119: Hungary Traditional medicines brand share, by value, 2004-2005 (%) 107
Table 120: Hungary Traditional medicines value, by brand, 2004-2005 (HUF m nominal prices) 107
Table 121: Hungary Traditional medicines company share, by value, 2004-2005 (%) 108
Table 122: Hungary Traditional medicines value, by company, 2004-2005 (HUF m nominal prices) 108
Table 123: Hungary Traditional medicines distribution channels, by value, 2004-2005 (%) 109
Table 124: Hungary Traditional medicines value, by distribution channel, 2004-2005 (HUF m nominal price) 109
Table 125: Hungary Traditional medicines expenditure per head, 2000-2005 (HUF, 2005 prices) 110
Table 126: Hungary Traditional medicines forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 110
Table 127: Hungary Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 111
Table 128: Hungary Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 111
Table 129: Hungary Traditional medicines, by age group, 2005 112
Table 130: Hungary Traditional medicines, by income group, 2005 112
Table 131: Hungary Traditional medicines, by gender, 2005 113
Table 132: Hungary Traditional medicines, by marital status, 2005 113
Table 133: Hungary Traditional medicines, by size of household, 2005 113
Table 134: Hungary Traditional medicines, by urban/rural residence, 2005 114
Table 135: Hungary Vitamins and minerals value, 2000-2005 (HUF m, 2005 prices) 115
Table 136: Hungary Vitamins and minerals value forecast, 2005-2010 (HUF m, 2005 prices) 116
Table 137: Hungary Vitamins and minerals value, 2000-2005 (HUF m, nominal prices) 118
Table 138: Hungary Vitamins and minerals value forecast, 2005-2010 (HUF m, nominal prices) 118
Table 139: Hungary Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 119
Table 140: Hungary Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 119
Table 141: Hungary Vitamins and minerals brand share, by value, 2004-2005 (%) 121
Table 142: Hungary Vitamins and minerals value, by brand, 2004-2005 (HUF m nominal prices) 121
Table 143: Hungary Vitamins and minerals company share, by value, 2004-2005 (%) 122
Table 144: Hungary Vitamins and minerals value, by company, 2004-2005 (HUF m nominal prices) 122
Table 145: Hungary Vitamins and minerals distribution channels, by value, 2004-2005 (%) 123
Table 146: Hungary Vitamins and minerals value, by distribution channel, 2004-2005 (HUF m nominal price) 123
Table 147: Hungary Vitamins and minerals expenditure per head, 2000-2005 (HUF, 2005 prices) 124
Table 148: Hungary Vitamins and minerals forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 125
Table 149: Hungary Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 126
Table 150: Hungary Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 126
Table 151: Hungary Vitamins and minerals, by age group, 2005 127
Table 152: Hungary Vitamins and minerals, by income group, 2005 127
Table 153: Hungary Vitamins and minerals, by gender, 2005 128
Table 154: Hungary Vitamins and minerals, by marital status, 2005 128
Table 155: Hungary Vitamins and minerals, by size of household, 2005 128
Table 156: Hungary Vitamins and minerals, by urban/rural residence, 2005 129
Table 157: Hungary Other OTC healthcare value, 2000-2005 (HUF m, 2005 prices) 130
Table 158: Hungary Other OTC healthcare value forecast, 2005-2010 (HUF m, 2005 prices) 131
Table 159: Hungary Other OTC healthcare value, 2000-2005 (HUF m, nominal prices) 133
Table 160: Hungary Other OTC healthcare value forecast, 2005-2010 (HUF m, nominal prices) 133
Table 161: Hungary Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 134
Table 162: Hungary Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 134
Table 163: Hungary Other OTC healthcare brand share, by value, 2004-2005 (%) 136
Table 164: Hungary Other OTC healthcare value, by brand, 2004-2005 (HUF m nominal prices) 137
Table 165: Hungary Other OTC healthcare company share, by value, 2004-2005 (%) 138
Table 166: Hungary Other OTC healthcare value, by company, 2004-2005 (HUF m nominal prices) 139
Table 167: Hungary Other OTC healthcare distribution channels, by value, 2004-2005 (%) 140
Table 168: Hungary Other OTC healthcare value, by distribution channel, 2004-2005 (HUF m nominal prices) 140
Table 169: Hungary Other OTC healthcare expenditure per head, 2000-2005 (HUF, 2005 prices) 141
Table 170: Hungary Other OTC healthcare forecast expenditure per head, 2005-2010 (HUF, 2005 prices) 142
Table 171: Hungary Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 143
Table 172: Hungary Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 144
Table 173: Hungary Other OTC healthcare , by age group, 2005 145
Table 174: Hungary Other OTC healthcare , by income group, 2005 145
Table 175: Hungary Other OTC healthcare , by gender, 2005 146
Table 176: Hungary Other OTC healthcare , by marital status, 2005 146
Table 177: Hungary Other OTC healthcare , by size of household, 2005 146
Table 178: Hungary Other OTC healthcare , by urban/rural residence, 2005 147
Table 179: Hungary Key Facts 149
Table 180: Hungary population, by age group, 2000-2005 (millions) 152
Table 181: Hungary population forecast, by age group, 2005-2010 (millions) 153
Table 182: Hungary population, by gender, 2000-2005 (millions) 153
Table 183: Hungary population forecast, by gender, 2005-2010 (millions) 154
Table 184: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 154
Table 185: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 154
Table 186: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 155
Table 187: Hungary nominal GDP forecast, 2005-2010 (HUF bn, nominal prices) 155
Table 188: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 155
Table 189: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 156
Table 190: Hungary consumer price index, 2000-2005 (2000=100) 156
Table 191: Hungary consumer price index, 2005-2010 (2000=100) 156
Table 192: Hungary exchange rate, 2000-2005 157


LIST OF FIGURES
Figure 1: Hungary OTC Healthcare value & value forecast, 2000-2010 (HUF m, 2005 prices) 27
Figure 2: Hungary OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Hungary Analgesics value & value forecast, 2000-2010 (HUF m, 2005 prices) 47
Figure 4: Hungary Analgesics segment growth comparison, by value, 2000-2010 50
Figure 5: Hungary Cough and cold preparations value & value forecast, 2000-2010 (HUF m, 2005 prices) 61
Figure 6: Hungary Cough and cold preparations segment growth comparison, by value, 2000-2010 64
Figure 7: Hungary Indigestion preparations value & value forecast, 2000-2010 (HUF m, 2005 prices) 75
Figure 8: Hungary Indigestion preparations segment growth comparison, by value, 2000-2010 78
Figure 9: Hungary Medicated skin products value & value forecast, 2000-2010 (HUF m, 2005 prices) 89
Figure 10: Hungary Medicated skin products segment growth comparison, by value, 2000-2010 92
Figure 11: Hungary Traditional medicines value & value forecast, 2000-2010 (HUF m, 2005 prices) 104
Figure 12: Hungary Vitamins and minerals value & value forecast, 2000-2010 (HUF m, 2005 prices) 117
Figure 13: Hungary Vitamins and minerals segment growth comparison, by value, 2000-2010 120
Figure 14: Hungary Other OTC healthcare value & value forecast, 2000-2010 (HUF m, 2005 prices) 132
Figure 15: Hungary Other OTC healthcare segment growth comparison, by value, 2000-2010 135
Figure 16: Map of Hungary 149
Figure 17: Annual data review process 159

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