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OTC Healthcare in Denmark to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Denmark.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Denmark increased between 2000-2005, growing at an average annual rate of 4.7%.The leading company in the market in 2005 was GlaxoSmithKline Plc.
The second-largest player was Pfizer Inc with Novartis AG in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 DENMARK OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 38
2.4 Expenditure & consumption per head 39
2.5 ConsumerGraphics 43
CHAPTER 3 DENMARK ANALGESICS 46
3.1 Value 46
3.2 Market Share 52
3.3 Distribution 54
3.4 Expenditure & consumption per head 55
3.5 ConsumerGraphics 57
CHAPTER 4 DENMARK COUGH AND COLD PREPARATIONS 60
4.1 Value 60
4.2 Market Share 66
4.3 Distribution 68
4.4 Expenditure & consumption per head 69
4.5 ConsumerGraphics 72
CHAPTER 5 DENMARK INDIGESTION PREPARATIONS 75
5.1 Value 75
5.2 Market Share 80
5.3 Distribution 82
5.4 Expenditure & consumption per head 83
5.5 ConsumerGraphics 85
CHAPTER 6 DENMARK MEDICATED SKIN PRODUCTS 88
6.1 Value 88
6.2 Market Share 94
6.3 Distribution 96
6.4 Expenditure & consumption per head 97
6.5 ConsumerGraphics 100
CHAPTER 7 DENMARK TRADITIONAL MEDICINES 103
7.1 Value 103
7.2 Market Share 107
7.3 Distribution 109
7.4 Expenditure & consumption per head 110
7.5 ConsumerGraphics 112
CHAPTER 8 DENMARK VITAMINS AND MINERALS 115
8.1 Value 115
8.2 Market Share 121
8.3 Distribution 123
8.4 Expenditure & consumption per head 124
8.5 ConsumerGraphics 126
CHAPTER 9 DENMARK OTHER OTC HEALTHCARE 129
9.1 Value 129
9.2 Market Share 135
9.3 Distribution 138
9.4 Expenditure & consumption per head 139
9.5 ConsumerGraphics 142
CHAPTER 10 DENMARK SOCIOECONOMIC PROFILE 145
10.1 Country Overview 145
10.2 Key Facts 146
10.3 Political Overview 147
10.4 Denmark Economic Overview 148
CHAPTER 11 DENMARK MACROECONOMIC PROFILE 149
11.1 Macroeconomic Indicators 149
CHAPTER 12 RESEARCH METHODOLOGY 155
12.1 Methodology overview 155
12.2 Secondary research 156
12.3 Market modelling 157
12.4 Primary research 158
12.5 Data finalisation 159
12.6 Ongoing research 159
CHAPTER 13 APPENDIX 160
13.1 Future readings 160
13.2 How to contact experts in your industry 160

LIST OF TABLES
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Denmark OTC Healthcare value, 2000-2005 (DKK m, 2005 prices) 25
Table 4: Denmark OTC Healthcare value forecast, 2005-2010 (DKK m, 2005 prices) 26
Table 5: Denmark OTC Healthcare value, 2000-2005 (DKK m, nominal prices) 28
Table 6: Denmark OTC Healthcare value forecast, 2005-2010 (DKK m, nominal prices) 29
Table 7: Denmark OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Denmark OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Denmark OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Denmark OTC Healthcare value, by brand, 2004-2005 (DKK m nominal prices) 35
Table 11: Denmark OTC Healthcare company share, by value, 2004-2005 (%) 36
Table 12: Denmark OTC Healthcare value, by company, 2004-2005 (DKK m nominal prices) 37
Table 13: Denmark OTC Healthcare distribution channels, by value, 2004-2005 (%) 38
Table 14: Denmark OTC Healthcare value, by distribution channel, 2004-2005 (DKK m nominal prices) 38
Table 15: Denmark OTC Healthcare expenditure per head, 2000-2005 (DKK, 2005 prices) 39
Table 16: Denmark OTC Healthcare forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 40
Table 17: Denmark OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 18: Denmark OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 19: Denmark OTC Healthcare value, by age group, 2005 43
Table 20: Denmark OTC Healthcare value, by income group, 2005 43
Table 21: Denmark OTC Healthcare value, by gender, 2005 44
Table 22: Denmark OTC Healthcare value, by marital status, 2005 44
Table 23: Denmark OTC Healthcare value, by size of household, 2005 44
Table 24: Denmark OTC Healthcare value, by urban/rural residence, 2005 45
Table 25: Denmark Analgesics value, 2000-2005 (DKK m, 2005 prices) 46
Table 26: Denmark Analgesics value forecast, 2005-2010 (DKK m, 2005 prices) 47
Table 27: Denmark Analgesics value, 2000-2005 (DKK m, nominal prices) 49
Table 28: Denmark Analgesics value forecast, 2005-2010 (DKK m, nominal prices) 49
Table 29: Denmark Analgesics value, 2000-2005 (US$ m nominal prices) 50
Table 30: Denmark Analgesics value forecast, 2005-2010 (US$ m nominal prices) 50
Table 31: Denmark Analgesics brand share, by value, 2004-2005 (%) 52
Table 32: Denmark Analgesics value, by brand, 2004-2005 (DKK m nominal prices) 52
Table 33: Denmark Analgesics company share, by value, 2004-2005 (%) 53
Table 34: Denmark Analgesics value, by company, 2004-2005 (DKK m nominal prices) 53
Table 35: Denmark Analgesics distribution channels, by value, 2004-2005 (%) 54
Table 36: Denmark Analgesics value, by distribution channel, 2004-2005 (DKK m nominal prices) 54
Table 37: Denmark Analgesics expenditure per head, 2000-2005 (DKK, 2005 prices) 55
Table 38: Denmark Analgesics forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 55
Table 39: Denmark Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 56
Table 40: Denmark Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 56
Table 41: Denmark Analgesics value, by age group, 2005 57
Table 42: Denmark Analgesics value, by income group, 2005 57
Table 43: Denmark Analgesics value, by gender, 2005 58
Table 44: Denmark Analgesics value, by marital status, 2005 58
Table 45: Denmark Analgesics value, by size of household, 2005 58
Table 46: Denmark Analgesics value, by urban/rural residence, 2005 59
Table 47: Denmark Cough and cold preparations value, 2000-2005 (DKK m, 2005 prices) 60
Table 48: Denmark Cough and cold preparations value forecast, 2005-2010 (DKK m, 2005 prices) 61
Table 49: Denmark Cough and cold preparations value, 2000-2005 (DKK m, nominal prices) 63
Table 50: Denmark Cough and cold preparations value forecast, 2005-2010 (DKK m, nominal prices) 63
Table 51: Denmark Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 64
Table 52: Denmark Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 64
Table 53: Denmark Cough and cold preparations brand share, by value, 2004-2005 (%) 66
Table 54: Denmark Cough and cold preparations value, by brand, 2004-2005 (DKK m nominal prices) 66
Table 55: Denmark Cough and cold preparations company share, by value, 2004-2005 (%) 67
Table 56: Denmark Cough and cold preparations value, by company, 2004-2005 (DKK m nominal prices) 67
Table 57: Denmark Cough and cold preparations distribution channels, by value, 2004-2005 (%) 68
Table 58: Denmark Cough and cold preparations value, by distribution channel, 2004-2005 (DKK m nominal prices) 68
Table 59: Denmark Cough and cold preparations expenditure per head, 2000-2005 (DKK, 2005 prices) 69
Table 60: Denmark Cough and cold preparations forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 70
Table 61: Denmark Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 71
Table 62: Denmark Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 71
Table 63: Denmark Cough and cold preparations value, by age group, 2005 72
Table 64: Denmark Cough and cold preparations value, by income group, 2005 72
Table 65: Denmark Cough and cold preparations value, by gender, 2005 73
Table 66: Denmark Cough and cold preparations value, by marital status, 2005 73
Table 67: Denmark Cough and cold preparations value, by size of household, 2005 73
Table 68: Denmark Cough and cold preparations value, by urban/rural residence, 2005 74
Table 69: Denmark Indigestion preparations value, 2000-2005 (DKK m, 2005 prices) 75
Table 70: Denmark Indigestion preparations value forecast, 2005-2010 (DKK m, 2005 prices) 75
Table 71: Denmark Indigestion preparations value, 2000-2005 (DKK m, nominal prices) 77
Table 72: Denmark Indigestion preparations value forecast, 2005-2010 (DKK m, nominal prices) 77
Table 73: Denmark Indigestion preparations value, 2000-2005 (US$ m nominal prices) 78
Table 74: Denmark Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 78
Table 75: Denmark Indigestion preparations brand share, by value, 2004-2005 (%) 80
Table 76: Denmark Indigestion preparations value, by brand, 2004-2005 (DKK m nominal prices) 80
Table 77: Denmark Indigestion preparations company share, by value, 2004-2005 (%) 81
Table 78: Denmark Indigestion preparations value, by company, 2004-2005 (DKK m nominal prices) 81
Table 79: Denmark Indigestion preparations distribution channels, by value, 2004-2005 (%) 82
Table 80: Denmark Indigestion preparations value, by distribution channel, 2004-2005 (DKK m nominal prices) 82
Table 81: Denmark Indigestion preparations expenditure per head, 2000-2005 (DKK, 2005 prices) 83
Table 82: Denmark Indigestion preparations forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 83
Table 83: Denmark Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 84
Table 84: Denmark Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 84
Table 85: Denmark Indigestion preparations value, by age group, 2005 85
Table 86: Denmark Indigestion preparations value, by income group, 2005 85
Table 87: Denmark Indigestion preparations value, by gender, 2005 86
Table 88: Denmark Indigestion preparations value, by marital status, 2005 86
Table 89: Denmark Indigestion preparations value, by size of household, 2005 86
Table 90: Denmark Indigestion preparations value, by urban/rural residence, 2005 87
Table 91: Denmark Medicated skin products value, 2000-2005 (DKK m, 2005 prices) 88
Table 92: Denmark Medicated skin products value forecast, 2005-2010 (DKK m, 2005 prices) 89
Table 93: Denmark Medicated skin products value, 2000-2005 (DKK m, nominal prices) 91
Table 94: Denmark Medicated skin products value forecast, 2005-2010 (DKK m, nominal prices) 91
Table 95: Denmark Medicated skin products value, 2000-2005 (US$ m nominal prices) 92
Table 96: Denmark Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 92
Table 97: Denmark Medicated skin products brand share, by value, 2004-2005 (%) 94
Table 98: Denmark Medicated skin products value, by brand, 2004-2005 (DKK m nominal prices) 94
Table 99: Denmark Medicated skin products company share, by value, 2004-2005 (%) 95
Table 100: Denmark Medicated skin products value, by company, 2004-2005 (DKK m nominal prices) 95
Table 101: Denmark Medicated skin products distribution channels, by value, 2004-2005 (%) 96
Table 102: Denmark Medicated skin products value, by distribution channel, 2004-2005 (DKK m nominal prices) 96
Table 103: Denmark Medicated skin products expenditure per head, 2000-2005 (DKK, 2005 prices) 97
Table 104: Denmark Medicated skin products forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 98
Table 105: Denmark Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 106: Denmark Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 107: Denmark Medicated skin products value, by age group, 2005 100
Table 108: Denmark Medicated skin products value, by income group, 2005 100
Table 109: Denmark Medicated skin products value, by gender, 2005 101
Table 110: Denmark Medicated skin products value, by marital status, 2005 101
Table 111: Denmark Medicated skin products value, by size of household, 2005 101
Table 112: Denmark Medicated skin products value, by urban/rural residence, 2005 102
Table 113: Denmark Traditional medicines value, 2000-2005 (DKK m, 2005 prices) 103
Table 114: Denmark Traditional medicines value forecast, 2005-2010 (DKK m, 2005 prices) 103
Table 115: Denmark Traditional medicines value, 2000-2005 (DKK m, nominal prices) 105
Table 116: Denmark Traditional medicines value forecast, 2005-2010 (DKK m, nominal prices) 105
Table 117: Denmark Traditional medicines value, 2000-2005 (US$ m nominal prices) 106
Table 118: Denmark Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 106
Table 119: Denmark Traditional medicines brand share, by value, 2004-2005 (%) 107
Table 120: Denmark Traditional medicines value, by brand, 2004-2005 (DKK m nominal prices) 107
Table 121: Denmark Traditional medicines company share, by value, 2004-2005 (%) 108
Table 122: Denmark Traditional medicines value, by company, 2004-2005 (DKK m nominal prices) 108
Table 123: Denmark Traditional medicines distribution channels, by value, 2004-2005 (%) 109
Table 124: Denmark Traditional medicines value, by distribution channel, 2004-2005 (DKK m nominal price) 109
Table 125: Denmark Traditional medicines expenditure per head, 2000-2005 (DKK, 2005 prices) 110
Table 126: Denmark Traditional medicines forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 110
Table 127: Denmark Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 111
Table 128: Denmark Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 111
Table 129: Denmark Traditional medicines value, by age group, 2005 112
Table 130: Denmark Traditional medicines value, by income group, 2005 112
Table 131: Denmark Traditional medicines value, by gender, 2005 113
Table 132: Denmark Traditional medicines value, by marital status, 2005 113
Table 133: Denmark Traditional medicines value, by size of household, 2005 113
Table 134: Denmark Traditional medicines value, by urban/rural residence, 2005 114
Table 135: Denmark Vitamins and minerals value, 2000-2005 (DKK m, 2005 prices) 115
Table 136: Denmark Vitamins and minerals value forecast, 2005-2010 (DKK m, 2005 prices) 116
Table 137: Denmark Vitamins and minerals value, 2000-2005 (DKK m, nominal prices) 118
Table 138: Denmark Vitamins and minerals value forecast, 2005-2010 (DKK m, nominal prices) 118
Table 139: Denmark Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 119
Table 140: Denmark Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 119
Table 141: Denmark Vitamins and minerals brand share, by value, 2004-2005 (%) 121
Table 142: Denmark Vitamins and minerals value, by brand, 2004-2005 (DKK m nominal prices) 121
Table 143: Denmark Vitamins and minerals company share, by value, 2004-2005 (%) 122
Table 144: Denmark Vitamins and minerals value, by company, 2004-2005 (DKK m nominal prices) 122
Table 145: Denmark Vitamins and minerals distribution channels, by value, 2004-2005 (%) 123
Table 146: Denmark Vitamins and minerals value, by distribution channel, 2004-2005 (DKK m nominal price) 123
Table 147: Denmark Vitamins and minerals expenditure per head, 2000-2005 (DKK, 2005 prices) 124
Table 148: Denmark Vitamins and minerals forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 124
Table 149: Denmark Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 125
Table 150: Denmark Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 125
Table 151: Denmark Vitamins and minerals value, by age group, 2005 126
Table 152: Denmark Vitamins and minerals value, by income group, 2005 126
Table 153: Denmark Vitamins and minerals value, by gender, 2005 127
Table 154: Denmark Vitamins and minerals value, by marital status, 2005 127
Table 155: Denmark Vitamins and minerals value, by size of household, 2005 127
Table 156: Denmark Vitamins and minerals value, by urban/rural residence, 2005 128
Table 157: Denmark Other OTC healthcare value, 2000-2005 (DKK m, 2005 prices) 129
Table 158: Denmark Other OTC healthcare value forecast, 2005-2010 (DKK m, 2005 prices) 130
Table 159: Denmark Other OTC healthcare value, 2000-2005 (DKK m, nominal prices) 132
Table 160: Denmark Other OTC healthcare value forecast, 2005-2010 (DKK m, nominal prices) 132
Table 161: Denmark Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 133
Table 162: Denmark Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 133
Table 163: Denmark Other OTC healthcare brand share, by value, 2004-2005 (%) 135
Table 164: Denmark Other OTC healthcare value, by brand, 2004-2005 (DKK m nominal prices) 136
Table 165: Denmark Other OTC healthcare company share, by value, 2004-2005 (%) 137
Table 166: Denmark Other OTC healthcare value, by company, 2004-2005 (DKK m nominal prices) 137
Table 167: Denmark Other OTC healthcare distribution channels, by value, 2004-2005 (%) 138
Table 168: Denmark Other OTC healthcare value, by distribution channel, 2004-2005 (DKK m nominal prices) 138
Table 169: Denmark Other OTC healthcare expenditure per head, 2000-2005 (DKK, 2005 prices) 139
Table 170: Denmark Other OTC healthcare forecast expenditure per head, 2005-2010 (DKK, 2005 prices) 140
Table 171: Denmark Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 172: Denmark Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 173: Denmark Other OTC healthcare value, by age group, 2005 142
Table 174: Denmark Other OTC healthcare value, by income group, 2005 142
Table 175: Denmark Other OTC healthcare value, by gender, 2005 143
Table 176: Denmark Other OTC healthcare value, by marital status, 2005 143
Table 177: Denmark Other OTC healthcare value, by size of household, 2005 143
Table 178: Denmark Other OTC healthcare value, by urban/rural residence, 2005 144
Table 179: Denmark Key Facts 146
Table 180: Denmark population, by age group, 2000-2005 (millions0029 149
Table 181: Denmark population forecast, by age group, 2005-2010 (millions) 150
Table 182: Denmark population, by gender, 2000-2005 (millions) 150
Table 183: Denmark population forecast, by gender, 2005-2010 (millions) 151
Table 184: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 151
Table 185: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 151
Table 186: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 152
Table 187: Denmark nominal GDP forecast, 2005-2010 (DKK bn, nominal prices) 152
Table 188: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 189: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 153
Table 190: Denmark consumer price index, 2000-2005 (2000=100) 153
Table 191: Denmark consumer price index, 2005-2010 (2000=100) 153
Table 192: Denmark exchange rate, 2000-2005 154


LIST OF FIGURES
Figure 1: Denmark OTC Healthcare value & value forecast, 2000-2010 (DKK m, 2005 prices) 27
Figure 2: Denmark OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Denmark Analgesics value & value forecast, 2000-2010 (DKK m, 2005 prices) 48
Figure 4: Denmark Analgesics segment growth comparison, by value, 2000-2010 51
Figure 5: Denmark Cough and cold preparations value & value forecast, 2000-2010 (DKK m, 2005 prices) 62
Figure 6: Denmark Cough and cold preparations segment growth comparison, by value, 2000-2010 65
Figure 7: Denmark Indigestion preparations value & value forecast, 2000-2010 (DKK m, 2005 prices) 76
Figure 8: Denmark Indigestion preparations segment growth comparison, by value, 2000-2010 79
Figure 9: Denmark Medicated skin products value & value forecast, 2000-2010 (DKK m, 2005 prices) 90
Figure 10: Denmark Medicated skin products segment growth comparison, by value, 2000-2010 93
Figure 11: Denmark Traditional medicines value & value forecast, 2000-2010 (DKK m, 2005 prices) 104
Figure 12: Denmark Vitamins and minerals value & value forecast, 2000-2010 (DKK m, 2005 prices) 117
Figure 13: Denmark Vitamins and minerals segment growth comparison, by value, 2000-2010 120
Figure 14: Denmark Other OTC healthcare value & value forecast, 2000-2010 (DKK m, 2005 prices) 131
Figure 15: Denmark Other OTC healthcare segment growth comparison, by value, 2000-2010 134
Figure 16: Map of Denmark 146
Figure 17: Annual data review process 156

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