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OTC Healthcare in Austria to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on OTC Healthcare in Austria.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for OTC Healthcare in Austria increased between 2000-2005, growing at an average annual rate of 2.2%.The leading company in the market in 2005 was Bayer AG.
The second-largest player was Kwizda f Joh Gmbh with Boehringer Ingelheim GmbH in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the OTC Healthcare markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 AUSTRIA OTC HEALTHCARE 25
2.1 Value 25
2.2 Market Share 33
2.3 Distribution 39
2.4 Expenditure & consumption per head 40
2.5 ConsumerGraphics 44
CHAPTER 3 AUSTRIA ANALGESICS 47
3.1 Value 47
3.2 Market Share 53
3.3 Distribution 55
3.4 Expenditure & consumption per head 56
3.5 ConsumerGraphics 58
CHAPTER 4 AUSTRIA COUGH AND COLD PREPARATIONS 61
4.1 Value 61
4.2 Market Share 67
4.3 Distribution 69
4.4 Expenditure & consumption per head 70
4.5 ConsumerGraphics 73
CHAPTER 5 AUSTRIA INDIGESTION PREPARATIONS 76
5.1 Value 76
5.2 Market Share 81
5.3 Distribution 83
5.4 Expenditure & consumption per head 84
5.5 ConsumerGraphics 86
CHAPTER 6 AUSTRIA MEDICATED SKIN PRODUCTS 89
6.1 Value 89
6.2 Market Share 95
6.3 Distribution 97
6.4 Expenditure & consumption per head 98
6.5 ConsumerGraphics 101
CHAPTER 7 AUSTRIA TRADITIONAL MEDICINES 104
7.1 Value 104
7.2 Market Share 108
7.3 Distribution 110
7.4 Expenditure & consumption per head 111
7.5 ConsumerGraphics 113
CHAPTER 8 AUSTRIA VITAMINS AND MINERALS 116
8.1 Value 116
8.2 Market Share 122
8.3 Distribution 124
8.4 Expenditure & consumption per head 125
8.5 ConsumerGraphics 127
CHAPTER 9 AUSTRIA OTHER OTC HEALTHCARE 130
9.1 Value 130
9.2 Market Share 136
9.3 Distribution 140
9.4 Expenditure & consumption per head 141
9.5 ConsumerGraphics 144
CHAPTER 10 AUSTRIA SOCIOECONOMIC PROFILE 147
10.1 Country Overview 147
10.2 Key Facts 148
10.3 Political Overview 149
10.4 Austria Economic Overview 150
CHAPTER 11 AUSTRIA MACROECONOMIC PROFILE 151
11.1 Macroeconomic Indicators 151
CHAPTER 12 RESEARCH METHODOLOGY 157
12.1 Methodology overview 157
12.2 Secondary research 158
12.3 Market modelling 159
12.4 Primary research 160
12.5 Data finalisation 161
12.6 Ongoing research 161
CHAPTER 13 APPENDIX 162
13.1 Future readings 162
13.2 How to contact experts in your industry 162

LIST OF TABLES
Table 1: OTC Healthcare category definitions 21
Table 2: OTC Healthcare distribution channels 23
Table 3: Austria OTC Healthcare value, 2000-2005 (EUR m, 2005 prices) 25
Table 4: Austria OTC Healthcare value forecast, 2005-2010 (EUR m, 2005 prices) 26
Table 5: Austria OTC Healthcare value, 2000-2005 (EUR m, nominal prices) 28
Table 6: Austria OTC Healthcare value forecast, 2005-2010 (EUR m, nominal prices) 29
Table 7: Austria OTC Healthcare value, 2000-2005 (US$ m nominal prices) 30
Table 8: Austria OTC Healthcare value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Austria OTC Healthcare brand share, by value, 2004-2005 (%) 33
Table 10: Austria OTC Healthcare value, by brand, 2004-2005 (EUR m nominal prices) 35
Table 11: Austria OTC Healthcare company share, by value, 2004-2005 (%) 37
Table 12: Austria OTC Healthcare value, by company, 2004-2005 (EUR m nominal prices) 38
Table 13: Austria OTC Healthcare distribution channels, by value, 2004-2005 (%) 39
Table 14: Austria OTC Healthcare value, by distribution channel, 2004-2005 (EUR m nominal prices) 39
Table 15: Austria OTC Healthcare expenditure per head, 2000-2005 (EUR, 2005 prices) 40
Table 16: Austria OTC Healthcare forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 41
Table 17: Austria OTC Healthcare expenditure per head, 2000-2005 (US$ nominal prices) 42
Table 18: Austria OTC Healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 43
Table 19: Austria OTC Healthcare value, by age group, 2005 44
Table 20: Austria OTC Healthcare value, by income group, 2005 44
Table 21: Austria OTC Healthcare value, by gender, 2005 45
Table 22: Austria OTC Healthcare value, by marital status, 2005 45
Table 23: Austria OTC Healthcare value, by size of household, 2005 45
Table 24: Austria OTC Healthcare value, by region, 2005 46
Table 25: Austria OTC Healthcare value, by urban/rural residence, 2005 46
Table 26: Austria Analgesics value, 2000-2005 (EUR m, 2005 prices) 47
Table 27: Austria Analgesics value forecast, 2005-2010 (EUR m, 2005 prices) 48
Table 28: Austria Analgesics value, 2000-2005 (EUR m, nominal prices) 50
Table 29: Austria Analgesics value forecast, 2005-2010 (EUR m, nominal prices) 50
Table 30: Austria Analgesics value, 2000-2005 (US$ m nominal prices) 51
Table 31: Austria Analgesics value forecast, 2005-2010 (US$ m nominal prices) 51
Table 32: Austria Analgesics brand share, by value, 2004-2005 (%) 53
Table 33: Austria Analgesics value, by brand, 2004-2005 (EUR m nominal prices) 53
Table 34: Austria Analgesics company share, by value, 2004-2005 (%) 54
Table 35: Austria Analgesics value, by company, 2004-2005 (EUR m nominal prices) 54
Table 36: Austria Analgesics distribution channels, by value, 2004-2005 (%) 55
Table 37: Austria Analgesics value, by distribution channel, 2004-2005 (EUR m nominal prices) 55
Table 38: Austria Analgesics expenditure per head, 2000-2005 (EUR, 2005 prices) 56
Table 39: Austria Analgesics forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 56
Table 40: Austria Analgesics expenditure per head, 2000-2005 (US$ nominal prices) 57
Table 41: Austria Analgesics forecast expenditure per head, 2005-2010 (US$ nominal prices) 57
Table 42: Austria Analgesics value, by age group, 2005 58
Table 43: Austria Analgesics value, by income group, 2005 58
Table 44: Austria Analgesics value, by gender, 2005 59
Table 45: Austria Analgesics value, by marital status, 2005 59
Table 46: Austria Analgesics value, by size of household, 2005 59
Table 47: Austria Analgesics value, by region, 2005 60
Table 48: Austria Analgesics value, by urban/rural residence, 2005 60
Table 49: Austria Cough and cold preparations value, 2000-2005 (EUR m, 2005 prices) 61
Table 50: Austria Cough and cold preparations value forecast, 2005-2010 (EUR m, 2005 prices) 62
Table 51: Austria Cough and cold preparations value, 2000-2005 (EUR m, nominal prices) 64
Table 52: Austria Cough and cold preparations value forecast, 2005-2010 (EUR m, nominal prices) 64
Table 53: Austria Cough and cold preparations value, 2000-2005 (US$ m nominal prices) 65
Table 54: Austria Cough and cold preparations value forecast, 2005-2010 (US$ m nominal prices) 65
Table 55: Austria Cough and cold preparations brand share, by value, 2004-2005 (%) 67
Table 56: Austria Cough and cold preparations value, by brand, 2004-2005 (EUR m nominal prices) 67
Table 57: Austria Cough and cold preparations company share, by value, 2004-2005 (%) 68
Table 58: Austria Cough and cold preparations value, by company, 2004-2005 (EUR m nominal prices) 68
Table 59: Austria Cough and cold preparations distribution channels, by value, 2004-2005 (%) 69
Table 60: Austria Cough and cold preparations value, by distribution channel, 2004-2005 (EUR m nominal prices) 69
Table 61: Austria Cough and cold preparations expenditure per head, 2000-2005 (EUR, 2005 prices) 70
Table 62: Austria Cough and cold preparations forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 71
Table 63: Austria Cough and cold preparations expenditure per head, 2000-2005 (US$ nominal prices) 72
Table 64: Austria Cough and cold preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 72
Table 65: Austria Cough and cold preparations value, by age group, 2005 73
Table 66: Austria Cough and cold preparations value, by income group, 2005 73
Table 67: Austria Cough and cold preparations value, by gender, 2005 74
Table 68: Austria Cough and cold preparations value, by marital status, 2005 74
Table 69: Austria Cough and cold preparations value, by size of household, 2005 74
Table 70: Austria Cough and cold preparations value, by region, 2005 75
Table 71: Austria Cough and cold preparations value, by urban/rural residence, 2005 75
Table 72: Austria Indigestion preparations value, 2000-2005 (EUR m, 2005 prices) 76
Table 73: Austria Indigestion preparations value forecast, 2005-2010 (EUR m, 2005 prices) 76
Table 74: Austria Indigestion preparations value, 2000-2005 (EUR m, nominal prices) 78
Table 75: Austria Indigestion preparations value forecast, 2005-2010 (EUR m, nominal prices) 78
Table 76: Austria Indigestion preparations value, 2000-2005 (US$ m nominal prices) 79
Table 77: Austria Indigestion preparations value forecast, 2005-2010 (US$ m nominal prices) 79
Table 78: Austria Indigestion preparations brand share, by value, 2004-2005 (%) 81
Table 79: Austria Indigestion preparations value, by brand, 2004-2005 (EUR m nominal prices) 81
Table 80: Austria Indigestion preparations company share, by value, 2004-2005 (%) 82
Table 81: Austria Indigestion preparations value, by company, 2004-2005 (EUR m nominal prices) 82
Table 82: Austria Indigestion preparations distribution channels, by value, 2004-2005 (%) 83
Table 83: Austria Indigestion preparations value, by distribution channel, 2004-2005 (EUR m nominal prices) 83
Table 84: Austria Indigestion preparations expenditure per head, 2000-2005 (EUR, 2005 prices) 84
Table 85: Austria Indigestion preparations forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 84
Table 86: Austria Indigestion preparations expenditure per head, 2000-2005 (US$ nominal prices) 85
Table 87: Austria Indigestion preparations forecast expenditure per head, 2005-2010 (US$ nominal prices) 85
Table 88: Austria Indigestion preparations value, by age group, 2005 86
Table 89: Austria Indigestion preparations value, by income group, 2005 86
Table 90: Austria Indigestion preparations value, by gender, 2005 87
Table 91: Austria Indigestion preparations value, by marital status, 2005 87
Table 92: Austria Indigestion preparations value, by size of household, 2005 87
Table 93: Austria Indigestion preparations value, by region, 2005 88
Table 94: Austria Indigestion preparations value, by urban/rural residence, 2005 88
Table 95: Austria Medicated skin products value, 2000-2005 (EUR m, 2005 prices) 89
Table 96: Austria Medicated skin products value forecast, 2005-2010 (EUR m, 2005 prices) 90
Table 97: Austria Medicated skin products value, 2000-2005 (EUR m, nominal prices) 92
Table 98: Austria Medicated skin products value forecast, 2005-2010 (EUR m, nominal prices) 92
Table 99: Austria Medicated skin products value, 2000-2005 (US$ m nominal prices) 93
Table 100: Austria Medicated skin products value forecast, 2005-2010 (US$ m nominal prices) 93
Table 101: Austria Medicated skin products brand share, by value, 2004-2005 (%) 95
Table 102: Austria Medicated skin products value, by brand, 2004-2005 (EUR m nominal prices) 95
Table 103: Austria Medicated skin products company share, by value, 2004-2005 (%) 96
Table 104: Austria Medicated skin products value, by company, 2004-2005 (EUR m nominal prices) 96
Table 105: Austria Medicated skin products distribution channels, by value, 2004-2005 (%) 97
Table 106: Austria Medicated skin products value, by distribution channel, 2004-2005 (EUR m nominal prices) 97
Table 107: Austria Medicated skin products expenditure per head, 2000-2005 (EUR, 2005 prices) 98
Table 108: Austria Medicated skin products forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 99
Table 109: Austria Medicated skin products expenditure per head, 2000-2005 (US$ nominal prices) 100
Table 110: Austria Medicated skin products forecast expenditure per head, 2005-2010 (US$ nominal prices) 100
Table 111: Austria Medicated skin products value, by age group, 2005 101
Table 112: Austria Medicated skin products value, by income group, 2005 101
Table 113: Austria Medicated skin products value, by gender, 2005 102
Table 114: Austria Medicated skin products value, by marital status, 2005 102
Table 115: Austria Medicated skin products value, by size of household, 2005 102
Table 116: Austria Medicated skin products value, by region, 2005 103
Table 117: Austria Medicated skin products value, by urban/rural residence, 2005 103
Table 118: Austria Traditional medicines value, 2000-2005 (EUR m, 2005 prices) 104
Table 119: Austria Traditional medicines value forecast, 2005-2010 (EUR m, 2005 prices) 104
Table 120: Austria Traditional medicines value, 2000-2005 (EUR m, nominal prices) 106
Table 121: Austria Traditional medicines value forecast, 2005-2010 (EUR m, nominal prices) 106
Table 122: Austria Traditional medicines value, 2000-2005 (US$ m nominal prices) 107
Table 123: Austria Traditional medicines value forecast, 2005-2010 (US$ m nominal prices) 107
Table 124: Austria Traditional medicines brand share, by value, 2004-2005 (%) 108
Table 125: Austria Traditional medicines value, by brand, 2004-2005 (EUR m nominal prices) 108
Table 126: Austria Traditional medicines company share, by value, 2004-2005 (%) 109
Table 127: Austria Traditional medicines value, by company, 2004-2005 (EUR m nominal prices) 109
Table 128: Austria Traditional medicines distribution channels, by value, 2004-2005 (%) 110
Table 129: Austria Traditional medicines value, by distribution channel, 2004-2005 (EUR m nominal price) 110
Table 130: Austria Traditional medicines expenditure per head, 2000-2005 (EUR, 2005 prices) 111
Table 131: Austria Traditional medicines forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 111
Table 132: Austria Traditional medicines expenditure per head, 2000-2005 (US$ nominal prices) 112
Table 133: Austria Traditional medicines forecast expenditure per head, 2005-2010 (US$ nominal prices) 112
Table 134: Austria Traditional medicines value, by age group, 2005 113
Table 135: Austria Traditional medicines value, by income group, 2005 113
Table 136: Austria Traditional medicines value, by gender, 2005 114
Table 137: Austria Traditional medicines value, by marital status, 2005 114
Table 138: Austria Traditional medicines value, by size of household, 2005 114
Table 139: Austria Traditional medicines value, by region, 2005 115
Table 140: Austria Traditional medicines value, by urban/rural residence, 2005 115
Table 141: Austria Vitamins and minerals value, 2000-2005 (EUR m, 2005 prices) 116
Table 142: Austria Vitamins and minerals value forecast, 2005-2010 (EUR m, 2005 prices) 117
Table 143: Austria Vitamins and minerals value, 2000-2005 (EUR m, nominal prices) 119
Table 144: Austria Vitamins and minerals value forecast, 2005-2010 (EUR m, nominal prices) 119
Table 145: Austria Vitamins and minerals value, 2000-2005 (US$ m nominal prices) 120
Table 146: Austria Vitamins and minerals value forecast, 2005-2010 (US$ m nominal prices) 120
Table 147: Austria Vitamins and minerals brand share, by value, 2004-2005 (%) 122
Table 148: Austria Vitamins and minerals value, by brand, 2004-2005 (EUR m nominal prices) 122
Table 149: Austria Vitamins and minerals company share, by value, 2004-2005 (%) 123
Table 150: Austria Vitamins and minerals value, by company, 2004-2005 (EUR m nominal prices) 123
Table 151: Austria Vitamins and minerals distribution channels, by value, 2004-2005 (%) 124
Table 152: Austria Vitamins and minerals value, by distribution channel, 2004-2005 (EUR m nominal price) 124
Table 153: Austria Vitamins and minerals expenditure per head, 2000-2005 (EUR, 2005 prices) 125
Table 154: Austria Vitamins and minerals forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 125
Table 155: Austria Vitamins and minerals expenditure per head, 2000-2005 (US$ nominal prices) 126
Table 156: Austria Vitamins and minerals forecast expenditure per head, 2005-2010 (US$ nominal prices) 126
Table 157: Austria Vitamins and minerals value, by age group, 2005 127
Table 158: Austria Vitamins and minerals value, by income group, 2005 127
Table 159: Austria Vitamins and minerals value, by gender, 2005 128
Table 160: Austria Vitamins and minerals value, by marital status, 2005 128
Table 161: Austria Vitamins and minerals value, by size of household, 2005 128
Table 162: Austria Vitamins and minerals value, by region, 2005 129
Table 163: Austria Vitamins and minerals value, by urban/rural residence, 2005 129
Table 164: Austria Other OTC healthcare value, 2000-2005 (EUR m, 2005 prices) 130
Table 165: Austria Other OTC healthcare value forecast, 2005-2010 (EUR m, 2005 prices) 131
Table 166: Austria Other OTC healthcare value, 2000-2005 (EUR m, nominal prices) 133
Table 167: Austria Other OTC healthcare value forecast, 2005-2010 (EUR m, nominal prices) 133
Table 168: Austria Other OTC healthcare value, 2000-2005 (US$ m nominal prices) 134
Table 169: Austria Other OTC healthcare value forecast, 2005-2010 (US$ m nominal prices) 134
Table 170: Austria Other OTC healthcare brand share, by value, 2004-2005 (%) 136
Table 171: Austria Other OTC healthcare value, by brand, 2004-2005 (EUR m nominal prices) 137
Table 172: Austria Other OTC healthcare company share, by value, 2004-2005 (%) 138
Table 173: Austria Other OTC healthcare value, by company, 2004-2005 (EUR m nominal prices) 139
Table 174: Austria Other OTC healthcare distribution channels, by value, 2004-2005 (%) 140
Table 175: Austria Other OTC healthcare value, by distribution channel, 2004-2005 (EUR m nominal prices) 140
Table 176: Austria Other OTC healthcare expenditure per head, 2000-2005 (EUR, 2005 prices) 141
Table 177: Austria Other OTC healthcare forecast expenditure per head, 2005-2010 (EUR, 2005 prices) 142
Table 178: Austria Other OTC healthcare expenditure per head, 2000-2005 (US$ nominal prices) 143
Table 179: Austria Other OTC healthcare forecast expenditure per head, 2005-2010 (US$ nominal prices) 143
Table 180: Austria Other OTC healthcare value, by age group, 2005 144
Table 181: Austria Other OTC healthcare value, by income group, 2005 144
Table 182: Austria Other OTC healthcare value, by gender, 2005 145
Table 183: Austria Other OTC healthcare value, by marital status, 2005 145
Table 184: Austria Other OTC healthcare value, by size of household, 2005 145
Table 185: Austria Other OTC healthcare value, by region, 2005 146
Table 186: Austria Other OTC healthcare value, by urban/rural residence, 2005 146
Table 187: Austria Key Facts 148
Table 188: Austria population, by age group, 2000-2005 (millions) 151
Table 189: Austria population forecast, by age group, 2005-2010 (millions) 152
Table 190: Austria population, by gender, 2000-2005 (millions) 152
Table 191: Austria population forecast, by gender, 2005-2010 (millions) 153
Table 192: Austria real GDP, 2000-2005 (EUR bn, 2005 prices) 153
Table 193: Austria real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 153
Table 194: Austria nominal GDP, 2000-2005 (EUR bn, nominal prices) 154
Table 195: Austria nominal GDP forecast, 2005-2010 (EUR bn, nominal prices) 154
Table 196: Austria real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 197: Austria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 155
Table 198: Austria consumer price index, 2000-2005 (2000=100) 155
Table 199: Austria consumer price index, 2005-2010 (2000=100) 155
Table 200: Austria exchange rate, 2000-2005 156


LIST OF FIGURES
Figure 1: Austria OTC Healthcare value & value forecast, 2000-2010 (EUR m, 2005 prices) 27
Figure 2: Austria OTC Healthcare category growth comparison, by value, 2000-2010 32
Figure 3: Austria Analgesics value & value forecast, 2000-2010 (EUR m, 2005 prices) 49
Figure 4: Austria Analgesics segment growth comparison, by value, 2000-2010 52
Figure 5: Austria Cough and cold preparations value & value forecast, 2000-2010 (EUR m, 2005 prices) 63
Figure 6: Austria Cough and cold preparations segment growth comparison, by value, 2000-2010 66
Figure 7: Austria Indigestion preparations value & value forecast, 2000-2010 (EUR m, 2005 prices) 77
Figure 8: Austria Indigestion preparations segment growth comparison, by value, 2000-2010 80
Figure 9: Austria Medicated skin products value & value forecast, 2000-2010 (EUR m, 2005 prices) 91
Figure 10: Austria Medicated skin products segment growth comparison, by value, 2000-2010 94
Figure 11: Austria Traditional medicines value & value forecast, 2000-2010 (EUR m, 2005 prices) 105
Figure 12: Austria Vitamins and minerals value & value forecast, 2000-2010 (EUR m, 2005 prices) 118
Figure 13: Austria Vitamins and minerals segment growth comparison, by value, 2000-2010 121
Figure 14: Austria Other OTC healthcare value & value forecast, 2000-2010 (EUR m, 2005 prices) 132
Figure 15: Austria Other OTC healthcare segment growth comparison, by value, 2000-2010 135
Figure 16: Map of Austria 148
Figure 17: Annual data review process 158

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