The North America Online: Access, Demographics and Usage Report answers the following questions, and more: · Who is online in Canada and the US now and in the future? · Who is not going online, and why? · From where are users accessing the internet, and what kind of devices are they using? · Who and how many people are making high-speed, wireless and mobile internet connections? · What are the most popular internet activities of those online? · What are some of the unique characteristics of kids, teens & college students, seniors, African Americans and Hispanics online?The face of the North American internet user closely mirrors the actual population in 2002 more than it did a few years ago.
Understanding the profile and activities of the North American internet user is imperative in the current down economy because the internet is an inexpensive vehicle for marketing and new business.
eMarketer's North America Online: Access, Demographics and Usage Report is the perfect resource for retailers, marketers, consultants - any business decision-maker needing to fully understand the North American internet user and market.
eMarketer estimates that by the end of 2001, there were 445 million people online worldwide, 133.4 million of which were in North America (the US and Canada).
By 2004, the total number of internet users in North America should grow to 185 million.
The PC is no longer the only device used to get online.
Internet users in 2002 are making connections with a number of different devices including mobile phones and their TVs.
Although high-speed net usage is growing in popularity in North America, it has not significantly changed internet usage patterns, so e-mail remains the killer app.
Compared to 2000, there are currently more women than men online, and women, kids and teens are increasingly using the internet to purchase goods and services.