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Meat and Poultry in France
Market Briefing, June 2004, 198  €


Description


• Meat and Poultry: Market SizeThe French market for meat and poultry grew by 4.1% over 2002 to reach a value of €19.9 billion (US$23 billion) in 2003.

• Meat and Poultry: Market SectorsThe market for meat and poultry is dominated by the beef and veal, which was valued at €8.2 billion representing a share of 41.3% in 2003.

• Meat and Poultry: Share of MarketThe market is still very fragmented, with the top 3 players accounting for less than 30% of the market.

• Meat and Poultry: Marketing ActivityAdspend in the meat and poultry market amounted to €56 million in 2003.

• Meat and Poultry: Corporate OverviewAs a result of the BSE and Foot and Mouth epidemics, most companies have seen their sales affected over the last three years.

• Meat and Poultry: Doux saTurnover for Groupe Doux in 2003 reached €1.6 billion, up by 6.7% on the previous year.

• Meat and Poultry: Fleury MichonThe company experienced a healthy growth rate of 8% over 2002 to reach a turnover figure of €603 million.

• Meat and Poultry: Agrial saAgrial SA's turnover reached an estimated €1.3 billion in 2003, up by 0.7% on the previous year.

• Meat and Poultry: DistributionThe biggest share of distribution was held by supermarkets and hypermarkets, which accounted for approximately 70% throughout the review period.

• Meat and Poultry: Consumer ProfilePer capita expenditure amounted to €324.2 in 2003.

• Meat and Poultry: Market ForecastsThe market for meat and poultry is forecast to reach a value of around €26 billion (US$30.7 billion) by 2008.

• Meat and Poultry: Sector ForecastsBeef will continue to be the largest sector, accounting for 39.6% of sales in 2008.


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