This report outlines the state of play within the emerging hi-def video market in Europe in the run up to Christmas 2006, presenting the balance of power between the two next generation hi-def video formats, HD DVD and Blu-ray.
The report focuses on the launch strategies implemented by the backers of the two hi-def formats in Europe by consumer electronics manufacturers, game console developers and studios and assesses the immediate impact of these on retailers and consumers at the beginning of the hi-def video market.Some of the key questions that the report answers include:How are the two formats addressing the unique challenge of the European market? How is the balance of power shaping up in Europe? What impact has the race to market had on the respective hardware and software launches? Are retailers getting the information they need to make informed decisions? How will the formats be positioned to consumers? If the race is on, how far have we got?Included in the report:Break down of supporters for each format among hardware manufacturers and content providers.The announced hardware release schedules and pricing for Europe.Hardware SRP price comparison between the formats and with the US.Title release slate and launch pricing for both HD DVD and Blu-ray.Broad strategic plans for the formats from content providers.
Retailer responses to the hi-def challenge.
Outlook for HD DVD in Europe.
Outlook for Blu-ray in Europe.Key findings:Confusion surrounding the launch of the hi-def formats in Europe.Marketing activity focuses on retailers.The postponement of the format war to 2007.The importance of content to the development of hi-def.