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To improve information technology ROIs and become more competitive, many enterprises have shifted the spotlight from the technology to managing information. To meet this challenge, vendors are promoting—and customers are embracing—two interrelated information management approaches: information lifecycle management (ILM) and information asset management (IAM). Vendors need to understand the distinctions between these two information management approaches as well as their respective benefits if they hope to fully capitalize on the market opportunity each presents. This report explores the relationship between ILM and IAM, and the strategies of key vendors in this market. It identifies the differences between IAM and ILM, as well as the growing attempts to establish information management standards. It examines some of the approaches different vendors are following in these areas of information management, and how they have been progressing. It concludes with our prediction on how the ILM/IAM market will evolve, and with our advice on how vendors can best capitalize on this significant business opportunity. Read this Report to Learn:The market drivers and enterprise requirements that have caused IT customers and vendors to aggressively pursue ILM and IAM solutions; The shifting customer needs in managing information and how vendors can capitalize on the change; How established vendors such as IBM, EMC, HP and others are positioning themselves versus smaller pure-play vendors; Which vendors are best positioned to succeed in the ILM and IAM world and why; and Why ILM and IAM are critical elements to the broader industry trend of dynamic computing. |