Loyalty schemes in tourism

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Loyalty schemes in tourism
Market Report, September 2006, 445 €

Description

Loyalty schemes have become an integral part of the highly competitive and dynamic travel and tourism industry.
However, the reality is far from perfect, as pinpointed by a former executive of AirMiles.
Indeed, loyalty schemes affect only a small proportion of consumers significantly, with the majority choosing to adjust their behaviour only slightly or not at all.This report explores the global travel and tourism industry, providing a snapshot of trends and issues, as well as recent developments in three segments: airlines, hotels, as well as other general travel providers, including online intermediaries and car rental companies.
It also looks briefly at the trends influencing and affecting the worldwide tourism industry.

Sommaire

Introduction

Data Sources

Background
Key market factors
Global travel trends
Figure 1: International tourist arrivals and tourism receipts, 2000-05
Business Travel

Leisure Travel
Figure 2: Mid-year population in the world, 2000-20
Loyalty: Inside the Mind of the Consumer

Figure 3: Percentage change in joining a loyalty programme, 2003-05
Airlines
A brief history and background
The tyranny of air miles
Frequent flyer programmes
Airline alliances
Figure 4: Global airline alliances at a glance, 2006
Star Alliance
SkyTeam
oneworld
Individual airline FFPs
Figure 5: FFP of selected major scheduled airlines, August 2006
Other airline loyalty schemes
Hotels
Background
Figure 6: Guest loyalty in US hotels, 2006
Hotel loyalty programmes – a summary
Figure 7: Hotel loyalty programmes of major international hotel chains, August 2006
Figure 8: Hotel loyalty programmes of major international hotel chains, recent developments, August 2006
Online Travel Intermediaries

Transport and car rental companies
Eurostar
Car rentals
Figure 9: Loyalty programmes of major car rental companies, August 2006
Outlook

Index to TTI Destination Reports 1993-2006
Country reports
Index to Travel & Tourism Analyst

Index grouped by geographic area
Special Reports Index