Taste continues to be seen as the number one driving force behind any product purchase, whilst fat content and calorie concerns are losing out to specific health benefits.
Low and Light Outlook to 2006: Growth opportunities in diet and health food and drinks is a new management report by Reuters Business Insight, providing an in-depth analysis of the low and light food and drinks market.
The report examines global issues such as obesity and diabetes, justifying the ever expanding need for low and light products.
The two dedicated chapters to ‘alternative sweeteners’ and ‘low fat alternatives’ provide you with all the benefits and downsides for these two important ingredients.
The report will equip you with all the current information necessary to research, develop and market low and light food and drinks, enabling you to make timely and progressive management decisions.