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Lending for the wealthy
Market Briefing, June 2005, 1356  €


Description

IntroductionThe report discusses why lending should form an important part of the wealth manager's business before examining the three most suitable areas of lending for high net worths, including examples of wealth managers that are fulfilling this customer segments' needs in each area.
Finally, seven conclusions to help wealth managers decide how best to capitalize on this important segment are presented.ScopeIn-depth interviews were carried out with senior executives within wealth managers that currently make lending a key part of their businessExtensive research on wealth managers, both in the US and Europe, to determine the extent to which lending products are marketed to high net worthsHighlightsAccording to IRS data, in the US, individuals with more than USD600,000 in net worth accounted for 70% of debt and mortgage balances, compared to 20% of balances held by people with positive net worth of less than USD600,000.Despite the fact that wealthy individuals borrow a disproportionate amount of money relative to their numbers and that they are less likely to default on their loans than less wealthy individuals, relatively few wealth managers are capitalizing on this opportunity.Most retail banks that started with lending capability now have wealth management businesses, giving them two important points of initial contact with a prospective client.
Wealth managers that don't offer to manage their clients' liabilities are likely to lose clients to lending banks that can also manage their assets.Reasons to PurchaseAssesses a very lucrative and underserved business segment that you can exploitIdentifies innovations in high net worth lending that can be adopted to fit your business modelPresents the key conclusions to help you decide whether high net worth lending is right for you


Sommaire
 
TABLE OF CONTENTS
 
CHAPTER 1 LENDING FOR THE WEALTHY 7
 
Introduction 7
 
A wealth management proposition should include credit products for four reasons 7
 
HNW loan products allow companies to target relatively few clients but make relatively big revenues 8
 
And give wealth managers an excellent way to reach new customers 8
 
Where default is less likely than among mass market customers 9
 
And serious competition from wealth managers in this sector is still relatively sparse 10
 
Three areas of lending are particularly suitable for high net worth clients 11
 
Flexibility and vertical integration are the names of the game when it comes to offering loans to purchase assets such as houses, jets, yachts and art/collectibles 11
 
Short-term lending products like credit cards and bridge loans cover gaps 14
 
Lending for liquidity, whether secured by investment portfolios or landholdings, allows clients to leverage their assets 16
 
Conclusions 19
 
Wealth managers risk losing asset management clients to banks that can meet their lending needs 19
 
Wealth managers that want to build a lending business must be prepared to stick with it 20
 
It is possible, but not desirable to outsource lending 20
 
There is no such thing as long-term product differentiation in high net worth lending 21
 
The key to successful takeup of lending products by high net worth clients is Relationship Manager training 21
 
Interest rates do matter 21
 
Don’t forget the potential that SME lending offers 21
 
CHAPTER 2 APPENDIX 23
 
Research methodology 23
 
Definitions 23
 
Further Reading 24
 
Datamonitor Global Wealth Service SPP: Reports 24
 
Datamonitor Global Wealth Service SPP: Insight Reports 25
 
Datamonitor Wealth Management Competitor Tracker 25
 
Datamonitor Asia Pacific Wealth Management SPP: Reports 25
 
Datamonitor Savings & Investments SPP: Reports & Briefs 26
 
Datamonitor’s Global Wealth Model 27
 
SPP writing team 28
 

 
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LIST OF TABLES
 
Table 1: Countries that can be modeled using Datamonitor’s Global Wealth Model 27
 

 
LIST OF FIGURES
 
Figure 1: High Net Worth individuals hold a significant portion of debt and mortgage balances in the US, 1998 9
 
Figure 2: UBS’s Art Banking proposition, April 2005 13
 

 
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