As the global population ages, fast foods become more prevalent and distrust of traditional pharmaceuticals grows, the pressure on the food and drinks industry to provide cost effective solutions for health problems is growing year on year.Key Trends in Nutraceutical Food and Drinks: Novel ingredients, new applications and future revenue opportunities is a new management report published by Business Insights that provides an in-depth analysis of the regional and global trends in the healthy ingredients sector and the current state of the science behind their efficacy.
Utilizing an analysis of over 10,000 products, this report provides practical examples of current ingredient applications and where the future ingredient opportunities may lie and how to exploit them.
This report enables you to direct your marketing and NPD strategies to a particular health trend and avoid those ingredients with little or no scientific credibility.Evaluate and exploit new opportunities from the use of novel nutraceutical ingredients within food and drinks products using the analysis provided in this new report.This new report will enable you to...
• Predict the effects of major health trends on global innovation and NPD in terms of the share of NPD and growth of NPD in each category and region based upon this report’s analysis of Productscan data from over 10,000 product launches and detailed epidemiological data.
• Understand key changes in food and drinks legislation.Identify which regions are updating their regulatory processes and how key companies are ensuring legislative compliance with this report’s analysis of legislative changes by health trend.
• Benchmark leading executives opinions on the functional food and drinks market and key ingredients using this report’s analysis of our proprietary survey detailing the functional industry’s drivers, trends and leading ingredients.
• Create more successful strategies to exploit future health trends using this report’s case study analysis of highly innovative trend leading brands and examples of ingredient launches into the marketplace and key success factors.Key issues examined in this report...
• European legislative changes.
Further harmonization between the European Foods Standards Agency (EFSA) and local bodies will mean that the submission of dossiers for consideration by EFSA will become an important part of product launches in the EU.
• Pharmaceutical safety.
The damaging media coverage associated with the anti-inflammatory drug Vioxx is lending credibility to natural ingredient solutions.
Vioxx was considered as safe as aspirin and it’s withdrawal will inevitably drive more consumers to functional food and drinks alternatives.
• Demographic changes.
As the population ages oral skin care products from mass market companies like Olay are likely to aid the growth of “beauty from the inside” ingredients, foods and drinks.
• Labeling laws impact on product sales.
The Food Allergen Labeling and Consumer Protection Act in the US and the FSA imposed “traffic light system” in the UK and Europe are both aimed at helping consumers make informed healthier food choices and will impact on some categories in 2007.Your questions answered...
• What is the biggest change in Europe influencing functional food and drinks NPD?
• Within each health trend, which food and drink categories are growing the fastest?
• What measures are being introduced globally to promote better heart health?
• Which digestive health ingredients will be making headlines in 2007?
• What is the biggest untapped opportunity for cardiovascular products?
• Who are the major players providing ingredients for each of the key health trends?
• What are the latest novel ingredients being tested for application in food and drinks?