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Keto and Carbolite case studies: developing foods for followers of a low carbohydrate diet
Company Profile, June 2005, 236  €


Description

IntroductionThis report on Keto and Carbolite forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.Reasons to PurchaseGain insight into the methods used by important industry players to give them a competitive edgeIdentify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market


Sommaire
 
TABLE OF CONTENTS
 
ABOUT DATAMONITOR 2
 
WHAT IS THIS REPORT ABOUT? 3
 
INTRODUCTION 7
 
Background to the low carbohydrate diet industry 7
 
CASE STUDY 8
 
Keto – business background 8
 
Large product range, high growth rate 9
 
Taste important factor in product development 9
 
Expansion plans at home and abroad 10
 
Focus on Carbolite 11
 
Product launches timed well 11
 
Receptive consumer base 12
 
CONCLUSIONS 13
 
RESEARCH METHODOLOGY 14
 
RELATED RESEARCH 15
 

 
LIST OF FIGURES
 
Figure 1: Keto hot cereal 8
 
Figure 2: The Keto Bar 9
 
Figure 3: Carbolite's Granola Bars 11
 
Figure 4: Carbolite At Last! chocolate covered peanuts 12
 

 
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