“B2C commerce represents the traditional interaction from business to consumer.
C2B commerce reverses the process, taking advantage of the Internet's ability to drive transactions the other way round, for example allowing would-be passengers to bid for airline tickets...”Many companies are under pressure to develop an online service, but what are the factors that will determine their success? How are the eBusiness strategies of the worlds leading companies adapting to the new challenges the Internet poses every day?The Internet Marketplace Review, a new management report, provides an overview of both sides of the eCommerce equation, B2C and B2B and includes data and analysis of the entire eCommerce market, to provide you with an understanding of how eCommerce markets have developed in Europe and how they will evolve in the years ahead.The report provides an analysis of the factors influencing the attitudes of online consumers and explains how businesses are adjusting their strategies to take advantage of opportunities in their market.
In addition it looks at how traditional companies are competing with the new breed of dotcom enterprise.