The belief that success in the Internet marketplace will automatically result in success in the Digital TV marketplace is misplaced.
The technologies are very different, the consumer's behaviour will be different and the scope of products and services will be even more diverse.
Success will depend upon an understanding of traditional broadcasting, the building on current strengths in the internet and traditional marketplaces and ultimately a greater understanding of the customer.
Interactive Television In Europe: Beyond digital broadcasting is the report for the prospective digital market player.
This report will introduce you to digital television in Europe, examine the technology involved and provide practical strategies and guidance to ensure successful entry into the digitial marketplace.
Interactive Television In Europe: Beyond digital broadcasting provides you with:
• An introduction to Digital Television describing its’ mass market penetration throughout Europe, the factors that will make it a success and the elements that make it a vital business channel
• A synopsised profile of the key European markets including, general demographic information, take up of consumer goods, legislation and the regulatory environment
• Guides to enhancing video, data and audio content, the area of interactivity and the internet experience
• An evaluation of the services and offerings of DTV including advertising, games, public services, learning, and communications;Benefit from over 130 pages of expert insight and analysis, enabling you to:
• Analyse the projected growth of digital TV and t-commerce
• Develop successful marketing strategies by understanding how consumers will use digital TV and how this compares to current and future Internet usage trends
• Evaluate the potential success of your organisation in the digital marketplace
• Produce high impact, interactive content for digital TV and understand how it differs from on-line content