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Interactive TV Services
Market Report, January 2003, 2800  €


Description


• A world-wide panorama of available interactive TV services and their performance
• The economy of iTV services- business models, management principles, operating conditions, prospects for profitability - market forecasts up to 2010
• Players’ strategies and case studies- 10 companies analysed: application developers, technology providers, platform operators - 10 case studies of exemplary services: EPG, VOD, NVOD, Enhanced TV, personalised TV, Internet TV, Web TV, …


Sommaire
 
1/ State of affairs: evolution 1999-2002

iTV’s level of development

platforms around the world providing access to iTV services

level of deployment for the different types of iTV services, by network (cable, satellite, terrestrial, xDSL)

identification of the most frequently used services, by geographical zone

audience ratings and conditions for use of iTV services

Technological progress

middleware/API: iTV systems around the world (features, operating principles and the advantages of each technology)

reception terminals: features

standardisation: the impact of DVB-MHP

synchronisation technologies: current offerings

newly available services: with PVR associated services, Chat/forum, SMS and telephony over the TV set…

Organisation of the industry’s chain and competitive landscape

organisation of the market/the chain by geographical zone:

the market’s features in terms of reception terminals, broadcasting networks, dominant form of interactivity

relations between the various players along the chain

leading players’ main paths for strategic development: technology providers, application developers, access platform operators, service producers/TV channels…

iTV’s pioneers and leaders around the world

2/ Economy of the different types of iTV services

The services analysed

electronic programme guide (EPG)

personalised TV services

pay-per-view (PPV)

video-on-demand (VOD)

Enhanced TV & iTV services

Enhanced TV services in association with TV programmes

stand-alone interactive TV services (T-banking, T-commerce, games & gambling)

interactive advertising and one-to-one marketing on TV

offers of internet access via TV

Analysis of the sector and case studies

framework data

level of geographic deployment

market structure

leading players: their position on the value chain, strategic positioning, market shares

the services’ economy

the services’ content and organisation

penetration and audience rating

regulatory aspects

technical features and supporting technologies

operating and management principles: the most prevalent operating models (supplier/distributor relations, required investment, operating costs, financing principles…)

3/ The market and challenges facing iTV services up to 2010

Medium-long term technical-economic challenges

factors governing technological and regulatory developments, the market’s structure and the activity’s organisation

Market prospects up to 2010, forecast figures

potential iTV service users

iTV revenues and turnover for the various players along the chain

conditions for profitability for the different services
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