The new eMarketer Interactive Banking Report provides a comprehensive overview of interactive banking--'interactive,' not just 'online,' because banking has become a cross-channel business.
Customers today want the same banking services no matter the channel: internet, local branch, ATM or call center.While the core of the Interactive Banking Report deals with retail online banking, these other channels are also addressed--for large commercial banks, midrange regional banks and smaller community banks.
Aggregating data from financial research firms and publications, government agencies and trade associations, including American Banker, American Bankers Association, Celent Communications, Gomez Inc., TowerGroup and Meridien Research, the Interactive Banking Report explores how the internet can be deployed to cut costs, fuel profits and boost cross-channel efforts.Among the key topics covered are: · Cross-channel currents · Market size and metrics · Customer demographics · Critical services, including bill payment · Technology spending · Lending online · P2P payments · Privacy issues · Community banking concerns · Insurance online · Internet banking worldwideThe report offers bankers, brokers and insurance professionals a far-ranging analysis of the trends and strategies that shape today's banking market--along with guidelines on how to take advantage of them.
It's also a valuable guide for marketing and technology companies serving the financial services market.