Integrated telco structures: focus on the customer

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Integrated telco structures: focus on the customer
Market Report, August 2007, 1440 €

Description

Following on from our September 2005 report, ‘Incumbent organisational structures: the way forward’, we take a look at some of the structures that have been implemented by integrated telcos, investigate the rationale behind these changes and look at their expected impact.

Sommaire

Table of contents

Key messages

Evolution of the telco
The traditional telco
Telcos and adjacent sectors
The modern telco

Four types of telco structure

Type 1 – The traditional telco silos
Type 2 – Top level customer focus (Customer Lite)
Type 3 – Full customer centric segmentation (Customer Full)
Type 4 – Full retail and operational integration (Optimum integrated structure)

Implications for operators

Type 1 operators
Type 2 operators
Type 3 operators
Type 4 operators

Table of figures

Figure 1 Traditional telco structure
Figure 2 The solar system of telecoms and adjacent sectors
Figure 3 Current telco restructuring trends
Figure 4 Telefónica Group new structure
Figure 5 KPN’s new organisational structure
Figure 6 The evolution of KPN’s structure from 2004–2007
Figure 7 Ovum view on the optimum integrated telco structure
Figure 8 Telecom Italia's new structure