Covering the sectors of plain and flavoured rice, plain noodles, instant noodles and pasta, this report includes food sectors that form the staples of the Chinese diet.
Despite being large, and well-developed sectors, there is still rapid growth, thanks to the rapid increases in consumer spending power, along with new product developments and new developments in the way such products are retailed.The focus of the report is the retail market, looking at both total volume and value, for each sector, as well as for the total market by province, all of which over a 7-year period.
The report also looks as the split between the urban and rural markets, the changes in product pricing, market shares and key market developments over the historical period covered, up to and including 2006.The forecast period covered by the report runs over 5 years from estimates for 2007, up to 2011.
Also covered is the local manufacturing industry, its output, the value of revenues into the industry, and its profitability.
The leading companies within the market are also examined within the context of the industry as a whole.KEY REPORT FEATURESThis newly updated and enlarged Access Asia report covers:
• The total, regional and sector value for instant noodle and cereal product sales, including urban/rural and food/non-food splits, up to the end of 2006;
• Statistical data on market shares by sales in China up to 2005;
• Market data for each key provincial and urban region, in both volume and value, up to 2006;
• Value forecast retail market, up to 2011;
• Key current issues;
• The domestic industry examined by key statistical indicators, including financial data for the key manufacturers;
• Concise company profiles of the key manufacturers;
• Overview of China’s demographics and macroeconomics.EXECUTIVE SUMMARYChina is changing rapidly and so are its tastes.
As a consumer society emerges, so new products are appearing with increasing regularity.
Processed cereal products are among them.Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase the variety of cereal products available in China.Historically, cereal products have been restricted to dried noodles and rice.
Flavoured rice, pasta and breakfast cereals have only become common in shops with the coming of western influences during the eighteenth, nineteenth and twentieth centuries.The arrival of the fast-food chains, western-style supermarkets, greater awareness of cereal products and the emergence of a generation both willing and able to try new products has meant that the market for cereal products has made great strides in China.Instant noodles now account for 10% of consumption of China’s wheat output, and is a significant consumer of China’s oil palm imports.